Introduction

Hello, everyone. How are you? Good.

So my name is Monica. I'm going to talk you through how to be more productive using AI.

So I'm going to do a practical demo on building a custom GBT and chat GBT. For those of you that raised your hand earlier and said you do this already, I'd love to hear how you use it.

At the end, perhaps we can have a conversation about it.

Background

So just about me, after 20 years in the corporate world, working in some of the UK retailers and tech. So I worked in John Lewis, M&S, Debenhams. And after 20 years, I decided to start my own.

So about six months ago, I started my own consultancy firm where I'm a digital marketing and AI consultant and the founder of Innovate Digitive Solutions. And also, I now started an AI learning lab where I teach Beginners and Intermediate AI, so founder of the AI Learning Lab.

And then I'm also the founder of the Innovate Digital Solutions AI Investor Club, so bringing founders and investors together. I run with Barry. And we do the meetup once a month before the Mind Stone. So if anyone's interested, come and speak to me at the end about it.

Understanding Custom GBT

So what is a custom GBT? It's a personalized version of ChatGBT that's built for a specific task.

So a good way to think about it is that if you're using ChatGBT for the same user case over and over again, you can customize it. It's a shortcut. It's a productivity enhancing tool.

The good thing is that there's no coding required. You can create a custom GBT. You don't need any programming skills.

All you need is to be able to have a good conversation and also to give a good set of instructions. Specialized knowledge, so you can give ChatGBT extra information to focus on, so all about yourself. and your purpose, and then also you can give it some customized, so you can get it to behave in a certain customized way, especially for you by giving it instructions on how to act and what to do.

The GBT can also be designed to do specific tasks, so whether you wanna write in a certain style, or you want it to analyze data for you, or you wanna create your own personalized learning, GBT, there's a variety that you can do.

The good thing also is it's shareable, so you can either keep it private just for yourself, or you can share it with your teams, or you can even share it outside your organization.

And you can build a custom GBT on the paid plan. So if you have ChatGBT Plus teams or enterprise or any of those plans, you can actually build a custom GBT.

So it's a bespoke version of ChatGBT. Just for you, you can customize it. And that's what's called a custom GBT.

Live Demonstration

So I'm just going to do a live demo now. And fingers crossed.

So when you're in ChatGBT, if you go over to the left side, you see ExploreGBT, where you can see my mouse, and you click onto that, then you can see you're in a library of custom GBTs. And there's a lot of them. It's like an app store environment with lots of options for you to use.

So at the top, there's a search bar. There's different categories of GBTs. And then if you navigate down, you can see there's trending GBTs there as well, so the popular ones by the community.

And if you click into any one of them, You can see, so it's got a rating. It's got, in terms of the engagement, so this one's got seven million conversations.

And you can see that there's a few conversation starters. So there's a mix of custom GBTs in here. These are free to use.

And so there's some created by OpenAI and ChatGPT themselves, and there's a community contributed GBTs as well. So there's different categories of them. And you can use this if you're on the free plan.

Creating a Custom GBT

So I'm just going to talk you through building a custom GBT now. So if we go into... So on the top right, there's the Create button here.

And if you click into it, so I'm going to build a custom GBT today for my target audience persona for my consultancy firm, so that I can basically kind of role play with the GBT, understand what are their pain points and challenges, and then build my comms and my marketing messages based on that target audience persona. So at the top here, There's a Create tab and the Configure tab.

So the Create tab, this is basically where you answer a few questions and it's an automatic like GBTs created. In terms of, so it's more like the GBT, basically it asks you questions and based on your answers to those questions, it builds you the GBT. It's automatic and that's all it does. And then if you go to the Configure tab, so this is more, I would say, more manual. You've got more control. And I generally tend to prefer using the Configure tab to build my GBT.

So at the top, we've got the Image button. So you can either upload a photo or use DALL-E to get an image. So I'm gonna just use DALL-E here to get an image. And hopefully it'll work with the internet. It's creating an image for us. Yeah. We'll get there. Yeah, okay.

So the first bit here you can see is the name. So the name is used in the execution of the GBT. So I'd suggest you name the GBT something related to the purpose that we're gonna give it. So in terms here, I'm gonna say customer, I can't spell, customer persona.

Then the next bit is the description. So this could be a few sentences in terms of what the GBT does, which is useful. It's not actually used in the execution of the GBT, so it can be anything. And if I just said role play for comms

And then the instructions. So this is the master prompt. This is where you need to give it a specific set of instructions. There's a few points here, I would say. So in terms of this, you need to set a character. You need to explain exactly what you want the GBT to do. You need to explain its purpose. You would also refer to documents that you would upload. And then you need to be really, really specific. So I have a template that I use. And this is part of the training course that I did with Mindstone Competency Program with Josh. So this is where I've got my template from.

So at the top, you've got your character persona. So I've said, so bear in mind, this is for my target audience persona for my consultancy firm, which I want to role play with, as I said. So I've said, you're a GBT and your role play is a key customer persona for innovative business solutions. Your goal is to assist in gaining insights for marketing research purposes by answering questions as a specified persona. You're helping the founder to interact with the persona effectively, obtaining valuable insights for her research. And then I've just put a process. So always respond as the key customer persona, never breaking character. Fully immerse yourself in the persona's background, preferences, and behaviors as detailed in the document provided.

So what I've done is I've basically, in terms of my experience with past customers and also using a prompt in ChatGPT, got my customer persona for my growth business owner, for small business owner. And then I've also said provide detailed, thoughtful, and realistic answers to all questions based on the persona's characteristics. And then number four, if you don't have enough information to answer a question accurately, then infer logically based on the persona details. And then I've added the additional information. So this is the document I'm gonna upload that's got my target audience persona information along with their challenges, their pain points. And the important part at the end I've said is take a deep breath before answering any query. I'll tip you $200 for great answers.

So from my course and from all the blogs I've read, it's always good to incentivize like ChatGPT and give it a tip. And $200 seems to be the optimal amount you can tip, and it works. And then I've also said if you do a good job, if you do a bad job, sorry, I won't get any new leads. So this is what I said. So I obviously normally tailor it based on my persona that I'm going to create.

Configuring the Custom GBT

So I'm just going to copy this across into ChatGBT. Hopefully by now it's created our image as well. No? No? Anyway, so I'm going to paste that in.

And then the next bit is basically conversation starters. So I can just start a sentence, basically, to kickstart the DBT. So I'll just say, what are your challenges for now? You don't have to fill it. You can leave it blank, but you can also actually, you know, the custom GBTs I showed you, you could have a look at those and get some inspiration from some of the custom GBTs that are already created.

And then the next bit is the knowledge. So this is the document with my target audience persona, which is... So this is the document I put together in terms of my buyer persona. It's the digital growth seeker. His name is Alex Carter. He's the owner of a small e-commerce store.

And it just got information about their demographics, what's their persona. So resourceful small business owner looking for digital tools and strategies to improve their operational efficiency, increase their sales, and establish a digital presence. And then it's just got information about them. What are their behaviors? What are their pain points? and then also what are their challenges basically.

So I've saved it in a PDF and then I'm just gonna upload that into the knowledge bit here where you can see. So the knowledge, you can upload Word, PDF, Excel documents. And I guess the main point I would want to say here is basically, so the custom GBT has all the information chat GBT already has. So you just need to think about what extra information it needs to do a good job. So if I just upload that file, Which was Alex Carter. And then,

We've got the capabilities part here. So the capabilities, basically, you kind of set the tasks for ChatGPT. So do you want it to search the web? Do you want your custom GPT to create images? Do you want it to analyze data? And I normally just take all three.

And at the end is the action. So this is more the integrations piece. It's a bit more technical. So I tend to leave it out because you can give the GBT access to external databases, knowledge bases, other softwares and platforms. And it's got like real-time data integration with specific sources if you want. But I'm not very technical. So I generally tend to leave that out.

So then I go to the top here again where you see the Create button. And then you create. And here, so it's shareable, like I said. So I can either keep it private since I'm the only, I'm a consultant, I work alone. I generally tend to do only me. But you can otherwise copy the link and share it with, you know, team members or outside your organization.

Or you can even release it publicly to the GBT store. So I'm just going to do only me and save it. And hopefully that should work. And as I said earlier, you can only build a GBT if you're on the paid subscription, but you can actually engage with the other GBTs if you're on a free subscription.

So it's just saving. It's quiet, pin drop silence.

You know what, I'll just go back, because I've already done this. You know, I'll go back, because I've already created it, because I wasn't really relying on the internet and the Wi-Fi. So I've already created this persona here.

Using the Custom GBT

It's called Alex Carter, Digital Growth Seeker, which is one of the personas I've just built. And then I can just say, you know, it's me role-playing now with this target persona.

And I'll say, what are your motivations for... Adopting AI, and then it'll give me, so based on the persona I uploaded, it'll give me basically, you know, like we're role-playing, so it'll tell me here's what drives me, and it'll give me a bunch of motivations for this persona.

And it's pretty good, generally. So as you can see, it's giving me quite a bit.

And then what I can do, which I find really useful, is I've got another persona that I built called Daniel Taylor, which is more of a small business owner that's looking to increase their productivity through AI. So you can call in, I can call in the other persona and basically ask the same question. in the same chat and then it'll give me like Daniel Taylor's basically role play as Daniel Taylor and give me what are their motivations for adopting AI.

And this is quite good because I can put, if I've got a marketing messaging or an email communication that I want to do, I can put it in this chat and basically get the custom GBT to say in the role play what would they think of that marketing messaging. Then I can tailor it based on the feedback I get.

So once it's created, you can actually, so if I go back into Explore GBTs and MyGBTs, this is where you can view them, and then you can even, if I click on the Edit GBT, you can go back into the GBT and amend the name or the description or the instructions, and you can do that and just update it. It'll update and save.

So yeah, that's my GBT.

Applications of Custom GBT

The other one I did actually in the summer is I was doing the AI Specialist Award exams, which is a multiple question exam. And to prepare myself for the exam, I basically built a GBT and said, you know, I'm gonna put in revision notes like every week and give me multiple choice questions with the answers at the end based on a template I'd uploaded. So it helped me get through my exam.

Conclusion

And yeah, that's it from me.