Introduction

Okay, everyone, so great to be here. My name is Tommy Barab.

I'm the CEO of TimeOS. TimeOS is an AI-native productivity startup. It's a service and also a product.

We have more than 3,000, actually 4,000 today, 4,000 paying customers. We're working with the biggest companies in the world. We have Fortune 500 companies using our AI.

to capture any type of conversation, like this conversation as well. You can see I'm wearing the device. The device is not the core product, but it's definitely a software that can be integrated in conference rooms, wearables, also in your Zoom, Google Meet, phone calls, and so on.

And I'm here not to talk about IMS exclusively, but to talk about time agents, and how you can create one.

I want you to leave the room with the ability to create a new time agent for your own needs. I will share one of my favorite use cases as a CEO of how I use time agents and how I turn conversations into productivity apps, which is very cool.

I also have one of the biggest productivity communities in the world called Supertours. And I work with companies like Notion. I was the first person that monetized templates in Notion.

So I did some money out of it. It was I think like six years ago, I think.

My Story

I'm here to talk about time agents. But before that, I want to tell you a bit about my story.

I was very obsessed about this idea of you can get into a car and it drives effortlessly without you doing anything. So you can be on your computer, you can use your creativity, and you get from one point to another. So I kind of asked myself, is there a way to create it for work?

Is there a way to create it for productivity? And I was intrigued by this idea by creating a self-driving vehicle for work. And this is kind of the question that I keep asking myself for the past seven years after we got acquired.

Is it the time to create a self-driving car but for work and for your productivity and for your mind?

So this is something that I kind of became obsessed with.

Driverless Cars: How They Work

But before I kind of tell you how I use time agents in my day-to-day and how I build them, a bit about driverless car, what they do. So how they work.

So first of all, they understand what you see, right? It understands the road, it sees the road. There's like lidars and all these sensors who can see everything.

It can predict what's likely to happen, okay, if someone is crossing the road. And then it can act in real time. It can maybe steer the vehicle left or right to decide the best course of action. So it's going to prioritize the best course of action through different possible actions and then observe its environment.

Applying Driverless Concept to Productivity

So this is something that is really important to understand about how we actually take this concept to work as well.

And by taking this concept, I mean you cannot just take it because as opposed to... But for work and for your time, it's so nuanced. There are so many things that you need to do at work and it's so nuanced.

driverless cars, here we have one use case. There are so many tasks that something like this should achieve, like filling out the CRM.

I need to be taught by the best driver in the world how to drive a car. Not a very compelling test.

So how do we create it and how do we actually do it?

Creating Self-Driving Productivity Apps

There are two main things here of how to create self-driving productivity apps or workspace environment, okay, like a driverless car. One is the dynamic life context.

So in order to achieve it, We need to turn AI from a generic point of view to something that is more personal, something that is, I believe, kind of the number one factor is your conversations, right? Because in your conversations, there are actual contexts that basically describes your intention, describes your decision-making, and so many other factors.

Then we can actually build self-driving agents, and I will share one today. Agents are not only reliable, but also getting the context that is needed in order to perform on your behalf, right?

As opposed to what we have now.

And I've been doing it for a time with the product that we created with an amazing team.

We actually turn daily conversations, like one-on-one meetings, Slack huddles, phone calls, and so on, we actually turn them into productivity apps. So those productivity apps can actually do stuff for you, right? They can write emails, they can write a blog post, we'll show today.

It's actually, it works with natural language processing, so you just write down whatever you want, or you use our community apps. People that like you build apps to share, and because Timewise knows about your day and about your needs, it actually can push recommendations to use different apps. to actually accomplish whatever you want to accomplish in your day.

So we are currently the number one most accurate note taker and we won Product of the Week, Product of the Month several times in Product Hunt, if you are familiar with this great community.

Daily Conversations as Productivity Apps

We had to capture context that will be useful for our AI to build something that is useful, right? So we had to go through all the things that your personal knowledge or personal kind of decisions are being held, like phone calls and so on.

So I believe creating this real-time graph is really necessary.

And then we're taking it into what we call TimeLog. So TimeLog, this is a day in TimeOS. So you can see it's yesterday or the other day.

And then you can see all my conversations. Some of them are physical. This one is physical.

We have a phone call, Zoom, Google Meet, and other conversations throughout the day. And it basically takes this graph and turn this graph into different apps and use cases created by our community. So this is basically...

App Recommendations Based on Context

an app store, but the best part in TimeOS, you don't need to go to an app store and explore what you need because we are pushing it to you. We're recommending you those apps based on the context or based on patterns that we kind of found out about yourself.

I'm not talking about writing the actual article, you can use different tools, but thinking about ideas. And the starting point is really tough, right?

A lot of people are stuck in thinking about the next thing that they want to do and thinking about the idea. This is why if you wear the same t-shirt every single day, the decision fatigue is less worse than actual... And you can actually make better decisions. So Mark Zuckerberg, for example, right?

Not now, but before that. So the workflow... that I'm going to share how I created a self-writing blog, a blog that writes itself. And I don't need to do anything.

And just like you prove it as a human in the loop, just click OK for the draft, and boom, it's ready. So what it does, so first of all, let's explain about this concept. It's turn your day into content.

1You basically get, it identifies for all your conversations, identifies the best ideas. So AI is getting a prompt like, just identify the best ideas, observe the best ideas that you can find. Ideas that are intriguing, ideas that are interesting and not just something that is obvious.

And then it will surface it and pick the number one idea. Right? So it will act upon it.

So it will then, after that, it will be delegated to a different model. And this model will write the blog post itself. So after the research phase, we have to draft the blog post.

Self-Writing Blog

And then we're sending it to the front end of Lovable. The back end is WordPress. And I'm going to show you a step-by-step guide of how I did it.

Question before we start?

Cool. Okay, so before that, yeah.

Yeah, it can be a Zoom call, for example. It can be a phone call. So you have an agent for every single human interaction.

even like something live in the room, right? Yeah, yeah, exactly. You can obviously control it.

You don't have to add your AI to any single, it's better because then you have more context, but you can choose to add it only to several virtual meetings or phone calls. So you have the control. It's not like it's always recording.

I love to always record because then I have this infinite memory, but everyone will do their thing.

So basically, this is Timeless. So you can see Timeless.

There is a feed here telling me that I love sending my AI to meetings that I want to miss. So this one is a meeting that I add. So you can see kind of the summary and then you can point on it and you can see the actual video from it. So we are kind of, you know, this is the conversation, the summary and transcription automatically kind of being written for you.

But the interesting part is... when you go and take all of this knowledge and create something that is useful.

Using Lovable for Blog Creation

So what I did, I went into Lovable. Is someone here using it? Have you tried it? Okay. Who doesn't know Lovable?

OK, so Lavable basically is an AI tool that can turn your ideas with one prompt. It can build websites, can build landing pages, can build apps.

We already have some cool mechanisms like feature page, we have recent articles, we have even ideas emerge from your timeless conversations, which is the coolest part. I'll show right away. Basically, I can just click on it.

This is a conversation that I have with one of our investors. when I told him about context and AI and what is meaningful. Context is king. Without context, AI cannot work. So he turned it into a blog post.

And then I can just tweak it a bit. I can add some stuff. We will build also something very cool around cover photos. But yeah, that's the thing.

And kind of the best part, because my conversation is sometimes private, I don't want it to publish automatically. I want to have myself in the loop. I want to approve it, like an editor.

So basically I asked Lovable to put here a section for me. So every conversation that is getting or an idea that kind of was emerged from my conversations, it will ask me if I want to publish, if I want to use it. So it's like a template that I can use. So I can click use this idea and then I can tweak it. I can add my own thing and then I publish it every day. But also every day I'm getting different notifications so I won't forget to publish it.

Workflow and Automation Tools

Let's see the actual kind of workflow. So you can create it in TimeOS in seconds, or you can also use tools like Zapier. I use N8n. If you are familiar with it, it's one of the best automation tools that I'm familiar with that can also kind of, you can also use agents and you can use other kind of very complex stuff.

So the way it works, so you can see that every time I have a new conversation from TimeOS, it will observe, it will kind of do like a research with some different model. You can pick your own model, but I'm just like I try to match it to the task.

And then it will send it to kind of the copywriting agent, and the copywriting agent will write the actual piece. And it will notify me, it will put it in Notion, it will notify me in my email or in my Slack, as a Slack message.

it will also publish it in wordpress because i love the backend and we're using it for decades in our website so i kind of selected wordpress but lovable uh owns the the front end so it will be from wordpress to lovable i can share with you a very simple guide of how to connect between those two and that's it you have a blog and it will automatically kind of write itself you don't need a ghostwriter you don't need to do it yourself you just need to

Pick the best idea from everything that you live, all the conversations that you live through, and tweak it a bit, add content, and boom, you have a winning article that you can share with folks.

Generating Leads Through Blog

I'm getting a lot of leads from this blog. Two-time OS, I'm getting candidates, I'm getting people that are kind of saying, hey, this is like a very cool thing. And yeah, it works seamlessly.

So that's the blog.

Questions about kind of the concept or lovable or anything that you had in mind? Yeah. Again, again? Okay, yes.

AI Attendee vs. AI Note Taker

So we capture many type of kind of conversations. One is an AI attendee, we call it, not an AI note taker. So it's in the meeting.

You can see it and you can also change the background of it. So if you want to put your logo or you want to put an actual person, you can do that.

We also have botless solutions for Zoom, for example. So if you have Mac, you can download our Mac app and it will record the meeting and summarize it and describe it without a bot in the meeting.

We have the same for phone calls and Google Meet. And now we are working on our device, which will allow you to capture everything, family conversations.

Improving Communication

I have a coach to be a better communicator with my wife. So it's also nice to ask more open questions, to say that I admire, and all this kind of stuff. So I have actually, yeah, I have this use case.

And it will actually tell me, every day it will send me, hey, this is what you can do tomorrow to improve your communication, to be a better partner, to be a better spouse, to be a better maybe manager. So it's really, it's helpful because we are not aware of all, When we are working, when we are having this conversation, we are not aware of the problems that we have.

So having something that kind of observes and gives you the reflection and this feedback loop is really, really nice. So this is kind of the second tier of apps that I really like, life reflection apps.

Yeah, cool.

We are not necessarily just serving the Google suite or Microsoft Co-Pilot. We can work with all the tools around you. And I think this is something, when we are obsessed with a problem and not with a solution,

Cost of Processing and Privacy Concerns

So if we take your day, you are capturing a lot of audio, video, meetings in different platforms, Zoom. So in order to get the output, what kind of computing hit we are talking about here?

What was the question? The cost of all this processing. Oh, the cost, yeah. So the cost is really high.

So companies at our side, we can be Porsche, right? Because if you think about order AI and Fireflies and very big companies, legacy companies, They cannot use the best models, the most complex models, because it's very, very costly. Their gross margin will be negative.

We can do it because we have less customers, and we are scaling it slowly, and we're thinking about ways to optimize it. But we can use the best models. And every time there is a new model, we switch into the new model, regardless of the cost. We don't care about it.

So we prefer to lose on a customer, but to actually give him the best experience or her the best experience. So it's a Porsche-like experience. Will I be comfortably afford this kind of solution? If you can afford it, I think you can.

I think it costs less than... You know, $3 a month we pay for email service or... Yeah, $30. So Superhuman costs $45 for their top-tier plan now. If you can pay for emails, then you're probably going to save much more time with TimeOS.

Optimizing Performance and Cost

But yeah, like, you know, there are... I love prosumer apps because it gives you the opportunity as also a competitive edge among your peer to actually have something, an experience that is really delightful to use. And yeah, you pay for it.

But you also save a lot of money. You save it through saving time. And you save it from, think about how much time you actually you know, waste on pointless meetings or waste on just manual work. So you sell all of this and it basically equals money.

Yeah. Yeah. Oh, the last question? Sorry. You can do one more. One more. Okay. Yes.

Sorry.

Privacy Considerations

With all these private conversations recorded, Yeah, the privacy.

So the way I see it, and also the trends. So privacy is really important, but it depends on how do you see privacy.

So to save your data in the most encrypted way, we do it. But then there's some questions in the gray area. How do you make sure that the other person is getting the recording consent, right?

And the thing is that we cannot We cannot enforce it because you can record everyone. You can take your phone out and just record everyone. And it's up to you.

We absolutely, we're giving all this, like Papa said, give the consent to the other person. But we actually see this trend because contact is so important that it's on the user and the responsibility on the user to give it to the other person because it's already so... So obvious it's already so I will say typical that you're going to have an AI note-taker or something that will record something so If I were you I will actually ask the other person.

Are you recording? and services the We are trying to do anything in our power to do that.

But in order to serve our users, we need to give them the control and their decision of how they want to do that. So in Timewise, for example, you can give a consent in the chat, or you can switch your background of your AI note taker, if it's in the meeting, to a background that kind of gives a consent with a microphone and say, we are capturing this meeting, and so on. But you can also take it in stealth mode and hide it.

Conclusion

But yeah, I think ethically speaking, it's really important to let anyone know that you're recording and for what purposes, right? So I'm taking notes because I want to follow up with you effectively so nothing will drop. Nothing will slip or I won't drop the ball because I cannot remember anything. So this is the way I will kind of see it.

Unfortunately, I cannot take any other questions, but my LinkedIn is Tommy Barav, and I would love to stay in touch and to answer questions. And if you want to integrate TimeOS in your team or personally, I would love to help you. And thank you again, and good luck.