Introduction

Thank you very much, first of all, Manu and Jorge for inviting us, SoulFigital team and me.

And congratulations to the international team for doing this event and doing this organization.

And of course, welcome and thank you for being here with us.

Overview of SoulFigital

We are SoulFigital and we will talk about humanistic futures, artificial intelligence, omni-channel and global growth. We are SoulFigital.

SoulFigital is a consultancy firm. We are specialized in helping the companies to develop the international business from the marketing side and focus on digital channels and with a very good, let's say, connection with artificial intelligence.

We are a team of four people.

Marta, she's here.

Farouk is in China, in Shanghai, because we have the headquarters here in Barcelona, but we have office in Shanghai, in China.

And Pao and me, we are here in Barcelona too.

Introducing SoulFigital as an organization

These are companies that trust us.

We help, for example, Gratacost to expand the international business to digital channels abroad, in the United States, in Europe, for example. I am advisor of the Catalan government with Vigurat. or working in international business development digital channels to the Middle East.

For example, Ames, we are working with them to develop the digital channels in China.

Global presence and collaboration

Actually, we have, as I said, an office in Shanghai and I was living for years in Shanghai, in China,

always we've been very well connected with the United States and people they always said that US is the leader in the digital atmosphere but in my opinion I think that China is the country who is leading nowadays or if you want to learn from the digital and technological and of course artificial intelligence well we have to be focused in China I was living in China in 2015, 16, 17 and I remember I was seeing let's say three things

The streets, first one delivers everywhere. The people buy bike, motorbike or drone. They were delivering many things in Shanghai.

The second one QR codes. You could pay for everything by QR codes.

And the third thing, people wearing masks. That was in 2015, 2016, 2017. But actually, that was the reality that we had here in 2020.

Insights from China

So let's ask what's happening right now in China and maybe in the next following year's time, maybe will happen here. So what's happening right now?

First of all, the influencers, that's a very important channel. Actually, 1last year there were an influencer who sold half of the Spanish GDP in one hour in TikTok in China.

Then the people nowadays are paying by the hand, okay? Because it's easier. You don't need a mobile phone who will block you to pay something.

And then the good citizen, let's say. OK, I don't know if you've ever been in China. But when you are there, there's a lot of cameras recording you. So you have, let's say, Something like in Spain, we say when we are driving. So in China, it's the same, but for the citizens.

So if you are, let's say, walking through the streets in Shanghai and you are smoking and you split the cigarette, you will lose a point. But if you help a grandma to cross the street, you will gain a point. So when you will go to the bank to order a credit or a mortgage connected with your personal, let's say, points, you will have an interest or another.

You see? So I don't know. That maybe will happen here.

Notable trends in innovation

In economy, we always say that there's two different ideas.

The black swan, something, it wasn't expected. It wasn't expected, the pandemic. It wasn't expected, something that it wasn't in my plans.

Black swan or black elephant. Black elephant is something who is coming. And it's very clear that... will come.

Reflections on economic concepts

And of course, artificial intelligence is a big black elephant.

Understanding exponential growth

Let's talk a bit about the exponential growth. And exponential growth is how the technologies nowadays, they, let's say, act or go.

So the partners of Gartner, they share this graphic talking about the new technologies and how the exponential growth works nowadays. Here, for example, we could see digital immune system, artificial general intelligence and generative, AI works there.

For example, another exponential growth. For example, we see how many times the kind of platforms spent to get one million users in 1999, Netflix. They were waiting 3.5 years. Airbnb, 1,008, two years and a half. Facebook, 1,004, 10 months. Spotify, five months, eight. And ChatGPT, three years ago, five days.

another exponential growth. Or, for example, the internet users. From 1990 to nowadays, every year, we have more users in the internet. Another exponential growth.

Or, for example, the COVID-19 deaths. All of you remember that moment in our society. So we see, again, another exponential growth.

Or for example, the size of our brain. 10 million years ago, that was the size of our brain. Another exponential growth.

Nowadays, the Homo sapiens sapiens, it's like, let's say, 15,000 years old. Or let's say, 15,000 years ago, we were painting that kind of paint. And nowadays, we paint this. And I think it's not very different.

You see? So again, another exponential curve. Yeah?

So 10,000 years ago, 15,000 years ago is that side of the last point. And this is on the other side. You see? How old we are and how connected is this?

Examples of exponential growth in technology and society

So the question is, are we ready for the new artificial intelligence era?

I don't know what I don't know. I don't have the answers. I try to have the questions as we were talking before.

Exploring artificial intelligence

What's artificial intelligence? Well, in my opinion, artificial intelligence is just the software. It's the new software that we will have to use in our daily.

So here we have many examples or some examples about how it works. Of course, ChatGPT is the icon of this new era, being a chatbot and connected with just

Elia and Elena will talk a bit more about practical examples. But let's check the GPTs. Or connect your GPTs with your daily... It's an interesting thing.

Applications and agents in AI

Another interesting artificial intelligence agent is Omnia. Do you know this agent?

Nowadays, ChatGPT is the new door of Internet. Many years ago was Google, a few years ago the social media, and nowadays ChatGPT is a new door to getting in the Internet, let's say, world.

Me, as a company, if I ask something to ChatGPT, let's put an example, where I should eat something tonight in this neighborhood. So me, as a business, I should be the first position in the answer of ChatGPT. So Omnia helps me to be the first one in ChatGPT, the jail.

So it's very important to work the organic development in the new internet door. KGBD. Or, for example, VCAT. Do you know VCAT? I met them two years ago in Mobile World Congress. They are from Korea, very nice people.

And let's put an example. I think that could be better. I am, let's say, Volkswagen and I want to create an advertisement of the new Golf. I have two options.

The first one is business as usual and go with the car to the Swiss Alps. Spent a lot of money recording the car with the Swiss Alps, yeah? An amazing day, moving all the team, etc. Spending a lot of money.

Or another option is using Bicat. I take a picture of the car and I say, could this car could be drive... in the Swiss Alps. And it will create an advertisement with a very good quality, trust me, of the car.

Or for example, Weiss, do you work in marketing? A few of you, for example, instead of creating a specific post for TikTok, LinkedIn, Instagram, I use WISE. I share the picture, the photo, to WISE with the prompt and it will create, automatically, The post for Instagram, TikTok, LinkedIn. So I just have to create once instead of four times all the social media that as a company I am. You see?

AI in professional settings

For example, me working as a university professor, working in many universities, working as a university professor about innovation, international digital business, or artificial intelligence. So me as a professor, the things which I'm teaching, I have to be sure that all the things I say are true.

So instead of using chat GPT, I use Proem because this chatbot follows and searches the information just in the, let's say, PhD thesis. So it's true.

You see? So in my case, I use this to create, for example, specific and quality classes because I look for that kind of platforms. Or for example, Ethonics.

Do you know this one? I don't know if you are working in innovation, but in our case, what we do is, okay, I want to see the new trends or the specific trends in a specific industry or me as a multinational, I want to create, let's say, a joint venture with a specific startup because a startup is more connected with innovation.

So I could search which are the startups, trends, consumer insights, opportunities, ideas in my specific industry. to go through this point. I recommend you this agenda. It's a very good one if you're working in innovation.

Synthetic users and innovation

Oh, synthetic users.

We have a customer in Seoul Digital. They are a big hotel in Mallorca. I can't say the name.

they call us and they ask us, like, okay, we want to improve the experience of our customers when they are in our hotel. And we don't know what we don't know. And 90% of our customers, they are people retired from Germany.

As you know, if you work in marketing or not, if I want to improve my service, my product, I just have to ask to my customer, how could be better? So doing, let's say, market research or getting insights, how to improve my experience, my project, my product, yeah? They will tell me.

So instead of calling, retired people from Germany. I use synthetic users to create a digital twin. And I said to the machine, hey, you will be a guy, 70 years old, from Germany, retired. You've been working all your life in that kind of industrial multinational. So tell me, what do you think about the experience?

So instead of getting or calling real people, I was talking with this digital twin. And I promise you that the insights were impressive.

$6, 100 answers from 100 people. So as you can see, the artificial intelligence agents give us superpowers. And I think that's the idea.

Final reflections

How or what's my day, yeah? Which other, let's say, task I'm doing every day, and which are the artificial intelligence agents who could help me to improve, scale, growth.

this specific part, okay?

Maybe you will think, what's doing here a zebra? Yeah, so that's an idea.

Metaphor: The zebra and the lion

Imagine that we are zebras. We are in Serengeti enjoying a beautiful sunny day and eating fresh green grass in Serengeti.

And at the end, or in the horizon, I see a lion. It goes on in my plants. Now the black swan goes on in my plants.

Now start interacting with the lion. And I see the lion is coming. Getting bigger, bigger, and bigger, and bigger.

And then the lion starts. Run, to me. In that moment, I have two options.

The first one, run more than the lion. Could be an option, I don't recommend you. Another option, running more than another zebra.

Yep, so if the artificial intelligence is the lion, Please put that kind of superpowers in your daily day or in your companies. And that will help you to be more, let's say, competent.

Conclusion

So it's been a pleasure. Thank you very much.