Introduction

Who I am and what my company does

Like John mentioned very kindly, I run a small AI company.

It's basically like Rightmove, but with AI.

So rather than just searching for, and I will show you, because I promised my team I would do a plug.

So we, yeah, that's what we're going to do.

Natural-language home search with Jitty

So in this company called Jitty, we basically, me and some friends, were trying to find a home.

And we got very frustrated by having to say, show me a home in this area with two bedrooms and this price range.

From filters to intent: examples users actually say

So instead, we wanted to let people say things like, I want to live within 90 minutes of London Paddington Station, somewhere with a large garden.

It doesn't mind the typo, hopefully.

And bright pink bathroom walls.

And it'll work out what you mean.

What matters beyond the search box

The natural language search, I don't think, is the most exciting part of it.

It just is a thing that lets people type in whatever they want.

And then in this one, we extract bright pink bathroom walls and very quickly find those bright pink bathroom walls.

So that's the thing that we've built.

Growth and the monetization challenge

It's growing very fast, but if anyone can work out how we could make money with it, please let me know because it is painful.

Switching gears: an AI music video demo

So rather than going through my depressing work...

Why make an AI music video?

trying to make money, I thought, I showed Drummond a few weekends ago a music video me and my son made, and he was like, it'd be really cool to talk through people how they can make it.

It's the sort of thing that this is like Photoshop, like 20 years ago, where when you can do it, you've got to invest a bit of time, but when you can do it, it's kind of magical, and then in five years' time, everyone will be able to do it, and it'll be like eye-rolling, but this is really cool.

So my son had watched...

Just trying to get it out.

The idea: The Sound of Music meets cuddly toys

So my son had watched The Sound of Music and was really into it, and he was like, can we make our own song from Sound of Music?

So we made one, and it was kind of cool.

And he was like, I want to make a music video with my cuddly toys.

So this is Slothy, and there is also Bunny.

My son is 24.

This is just really embarrassing.

Cue the track: sharing the result

But I will play the music.

Can I put the microphone on it, or does that not work?

The music is banging, so it's... This is the weirdest moment of my life, holding a microphone next to this.

I don't know if you can hear it.

Maybe not.

I have no idea if you can hear the music.

If you can't, it's really fucking good.

How we made it: practical tips

I figured it might be nice and useful to show how we made that.

Four or five tips that make it simple

So I went to a friend who makes these AI music videos and, sorry, these AI videos as adverts for companies, and he gave me a bunch of tips, and it's one of those things where there's four or five tips that just make this really, really, really straightforward and easy.

So I wanted to share them with you all.

Tip 1: Create a strong base image

So first off, the starting point for any of this stuff is creating a base image.

So for me, that was taking a photo of my son's cuddly toys.

and asking it to turn it into Pixar style.

So one of the things that I've learned in doing this is that trying to make things photorealistic just gets you into uncanny valley really quickly, and even a tiny bit of it is really weird.

Whereas animation, it's much harder for things to look like AI slop or weird when it's like a really cute, cuddly animation.

So I rip off Pixar, and I hope they never sue me.

But, so what I do is I take photos and ask it to put on this like, on this plain background.

Then I separately create the scenes.

I think this should be the right one.

Tip 1b: Build and refine your scenes

So for this one, I gave it a picture from The Sound of Music.

And I said, make this, but in kind of Pixar style.

Remove the woman, which sounded really horrible to say in a film about Nazis.

So then we had this.

Then I wanted it more 3D.

Then I wanted landscapes.

So just, again, talking back and forth, like David was mentioning.

And then I said, put this guy dancing in the scene.

And we went back and forth for ages and eventually got it in some kind of style.

Tip 2: Let AI help you prompt better

Then once you have that as your starting point scene, you want your prompt.

So I went to, so big tip number two is learning how to prompt well with whole new models is really difficult.

So what I did is went to ChatGPT and said I'm using VO3, this is what I want, I want you to do these things.

And it gives you the prompts and it gives you some feedback and talks you through how to write it.

And it can give you a few different variations.

So I use it to make the prompts.

Then when I get the video back and it doesn't look how I want or something's wrong, I go back to Chat2BT and I say like, hey, change the prompt to be more like this, or rather, it does this thing, the camera's zoomed out, make it so the camera doesn't zoom out, et cetera, et cetera.

And after a few iterations of going back and forth, you can get to what you want.

Tip 3: Use Flow to bridge image and prompt

Then the final tool between the starting image and the prompt is something called Flow.

And I'll walk through and...

I'll show you, sorry, I do a lot of this to entertain people because I have very little personality to fall back on.

Failures and iterations are part of the process

So this is the very first one was when I tried to get a photo realistic and it's like something from a nightmare.

But it had the camera moving around quite nicely.

But then so this one was just, you know, this was the starting point for the song of just this guy dancing like a bit of an idiot.

So literally all this is, is in the prompt box here, I choose frames to video.

So that's where you give it a starting image and you tell it what to do, and then you type your prompt in.

And literally that is what comes up with these things.

So, you know, you give it a couple,

Tip 4: Seamless transitions with last-frame matching

you go through and then one of the other tips this guy gave me that's amazing is if you want to like there's a point here where it goes from where these guys are dancing and then i wanted to kind of instantly have it transform him into like a um uh wearing the guy the slothy to wearing the kind of um basketball shirt

1So what I did is I downloaded this, opened it up, took a screenshot of the exact last frame of that video, and then fed that back into ChatGPT and said, take this frame, keep everything exactly the same, but have this guy wearing a basketball shirt and shades, and so it did that.

And so then when you play those two things together and get that frame to line up perfectly, it just looks like this instant transition.

Expect weird outputs—and keep iterating

And then the final ones were trying to get them to do the gritty dance moves interspersed with me making my friend look like Gandalf.

So lots and lots of back and forth.

And it does get it weird.

It has some really, if I can find some of them, they're so funny.

It gets some really weird stuff that just is not what you asked for at all.

Like in one of these, it turned one of the people into a human.

And it was really quite traumatic.

I don't know what happened to the mouth there.

Tool spotlight: Google’s Flow

So this is a tool called Flow by Google.

That one looked really nice.

I think it's this one here where it turns him into a human for no reason.

Yeah.

But that sloth thing there is really cool.

And it's got them dancing.

So that's a lot of fun.

Live example: putting a friend into a scene

So I thought what would be cool is I could show you as well.

I took a picture of Drummond very quickly before we started.

And he does know that I did it.

And I did quite a lot of back and forth to try and get it to look like him.

Setting the stage and character

So first of all, I wanted an empty gym auditorium.

So it made me that.

And I was like, that's cool, because I want to get him dancing in a slightly embarrassing scenario.

And it took a lot of back and forth to try and get it to, like, put him in the gym in the right place.

In the end, because I was running out of time, I ended up... So I took a photo.

Cutouts, placement, and quick fixes

I said, make this man Pixar-style animation with a transparent background.

Put him in there.

And then I said, this is great if this is the one.

He put him there.

I was like, move him back, halfway back.

And for some reason, they chopped him into little parts.

And that's quite traumatic.

But...

So I actually ended up photoshopping it, which felt very old school.

But I put him in and then, again, got some prompts for him to do some dancing and do some things.

And I'll show you quickly what they look like.

Prompting motions: dance styles and variations

So this one was just him gently swaying side to side, shifting his weight slightly as if relaxed.

Not mega relaxed, but...

It's a bit relaxed.

This one was performing a Gangnam style horse riding dance.

So one of the things you can do is you can ask it to produce, again, multiple variants, which is really useful because it just lets you see different things and get different creative ideas.

So I'm guessing for one of these, it was blocked for some content policy reasons.

And so I hope I'm not on a list for it.

But this is him dancing Gangnam Style, which is, you can see it.

It's not quite there.

Then I said Macarena in an overly sensual way.

That's great.

And then the other variation.

He just changes into a photorealistic person or something closer to, okay now.

Sorry.

So I said to it, now like stay more in the Pixar style because like I don't want to see whatever that was.

I'm so sorry, John, I'll send it to you privately.

So this, oh, then I said like, you know, dance like Ray Gunn from the Olympics.

That's Australian lady.

So I said dance like a kangaroo.

And for some reason there's a ball.

It's kind of kangaroo-y.

Is this one any better for kangaroo dance?

Yeah.

No, but fine.

Oh, there we go.

That's great.

And then this one I said, Dance Like Thriller from Michael Jackson.

And again, one of them broke the content guidelines, so I don't even want to guess what that was.

But this is hopefully...

Yeah.

I mean, yeah.

Sure.

But so that's the thing.

Exporting, upscaling, and simple editing

And then once you get any of these, you can download them.

I always choose upscaled because it costs nothing extra.

It just takes an extra couple of minutes and it turns into super high definition.

And then you can pop it into, let me bring it across.

I just put this into iMovie because I'm quite basic.

So my iMovie projects, if you promise not to look at the other ones that are there, is like,

Yeah, so literally just put it in, add this and make it very, very basic.

Why this matters

From creativity to ads: costs and impact

So all super basic, super simple, but I find like it's a really nice way to be creative and explore using video.

I personally think it's gonna be the future of ad generation and how people make adverts for TikTok and things like that.

We've had someone make some for us that were incredibly cheap to make and just very, very cool.

The sort of thing that would have cost us

several dozen thousand pounds and then costing a few hundred quid in credits and stuff.

Key takeaway

So I think it's a really, really important one to get to grips with and it's really fun to fuck around with as well.

Cool, that's me.

Q&A

Any questions?

Yeah, just about the tools.

Tools vs. traditional editors

How do you feel like these tools that are trying to stitch it all together for you,

doesn't know anything about iMovie or something like that, do you think I should just learn those kinds of tools or the AI tools to get everything better as well?

It's a good question.

I think for me, something like iMovie is simple enough that if you learn to use it, it's probably going to be quite powerful because it lets you bring in modular bits and plug them together.

I think things like that will always, or for a while, will stick around and be quite useful because it just gives you loads of power for very, very, very little effort.

But generally speaking, I do imagine there's gonna be agentic stuff in the future where you can say like, you know, edit this as though you were Wes Anderson or edit this as though you were this or edit this in a style that's gonna perform best on TikTok or create me 10 variations and tell me which does best.

So for now, I think these are gonna be around for a while.

And the guy that I know that does them professionally,

So the two hardest parts for him to do it was the AI video generation was actually super easy.

The hard bit was coming up with a storyboard and a concept that was actually really engaging, and then using pro editing tools and sound editing to get everything just right.

So I think those are the two bits that are going to be around for a while.

Glenn?

Handling audio and sync

I was actually going to be touching that on sound.

How do you get the sound on there, and how did that work?

Yeah, so the song that I initially showed you was my own creation.

I like to make non-AI music.

And then generally, they do provide you with quite nice audio.

I can't remember what this one was, but I'll turn it up and see if we can do it.

So they provide you with audio.

The rap video bit's got a bit weird.

But yeah, generally they provide with audio.

And then for me, what I like to do is I like to go on YouTube and I think it's Pixabay and other places and download little free MP3 bits and put it together.

Because again, it just gives you that extra control.

I haven't gotten to grips with 11 Labs yet.

Is it 11 Labs?

But I understand they are phenomenal.

People talk about it in very, very mind-blowing ways.

So I think that's probably the future.

I just haven't gotten to it yet.

music with your video.

If you upload your music into it, it will refer it to sync.

No, so for my bits, it was literally a case of, like, I uploaded my music here, and then the reason for the static was to, like, create enough time for it to get it to sync up.

And I just moved it around and edited it, like, you know, changing little bits to try and get it to sync up.

So that was part of the manual bit.

And I think that's the sort of thing where I can see AI struggling for a while to really learn that it was there.

And so, like...

This bit here was just got a slightly different one actually, but with my shows you Got when they're walking down the street just got kind of lucky that the timing of their walking matched up And so I actually went in I went into the video editor and slowed it down ever so slightly until it like synced up and like

I think the thing that I've learned is that you could basically now use incredibly basic tools, and then the powerful bits will do themselves.

But I think learning those basic tools of how to sync up stuff and how to change the speed is going to be quite useful for a while.

Choosing AI assistants for everyday work

Question for all of the guys that are speaking tonight, actually.

For the non-developers, non-techies in the room, obviously there's Claw, there's ChatGPT, there's Gemini, K-Pilot, etc., etc.,

do you have a kind of go-to or is it really case dependent?

Yeah, what's your view?

For what?

For kind of like running your life, your productivity, your business ideas, want to build a personal brand, want to write a book, like all the kind of like,

I've got I've got an embarrassing answer which is a mine's chat GPT because I started to use it and I can't work out For general tasks how to compare it to other things I can't work out how to be like I've used it for a whole bunch And I just can't work out how to get a kind of benchmark for does other stuff do it better So every now and then I'll try out other stuff But generally I just stick with that because I already use it and it blows my mind So like that's my basic ass answer