Introduction: A Fun, No-Code Journey into AI and Attention

So just a disclaimer, my talk is mostly about fun, nothing practical, no coding, just good time.

So who in the audience comes from a sales or marketing background? Hands up. Who is my tribe here?

Amazing.

The Attention Economy: Sexy, Scary, or Strange

So my question to you, nowadays our main currency is the currency of eyeballs and attention. So what three qualities, based on these three pictures, you need to possess in order to collect eyeballs? Any ideas?

it should be three adjectives, at least any one. I will give you a hint. All three start with letter S.

No, it's not an adjective, but it was a good try. Okay, it's closer.

Three S’s for Capturing Eyeballs

Okay, we'll start with the word sexy. So as Mark Zuckerberg is trying to sell us utopian versions of AI future, you need to be sexy to attract attention.

You can be scary like most of the things Elon Musk is doing right now, or you can be just strange and weird like most of the AI stuff you see online and I'm going to be like a broken record

You Won’t Be Replaced by AI—People Using AI Will

but you're not going to be replaced with AI quite likely you're going to be replaced with people using AI and I think you've heard about it hundreds of times before and a lot of people in this audience were like I will never be on

socials but look at yourself right now you spent hours scrolling through it I read through mostly everything anti anti internet anti cars because like horses were too important I guess.

From Anti-Tech to AI Tidal Wave

Anti -texting because letters are just more spiritual. Anti -everything, anti -socials and currently this wave of AI is a completely different thing.

This is a tidal wave, profound technology and arguably it's even bigger than the Internet.

But most of the people are still having this as a strategy. I really hope the government will do something.

Mindset Shift: Creativity Over Buttons

No, no one is coming for you and the main point of this presentation is not to scare you out, but to inspire you to be amazingly creative, amazingly smart, and amazingly human.

Because nowadays the winners are not the ones who know where the right button is, but the ones who can be creative and find new ways how to leverage this technology.

No one cares how good you are in something because the rate of change is so rapid that it's almost impossible to keep up with the tempo.

For example, I get anxious because I do not manage.

Problem Solving Beats Credentials

so what matters is how good of a problem solver you are that's why i really appreciate each one of you in this audience tonight spending your evening of tuesday with me it's really really

Who Am I? Beyond Titles and Labels

important but this presentation is not about me just a short introduction i'm a proud gen z journalist i work in fx i work in culture i'm a project manager but mostly i manage ai workflows flows for local businesses so I find the ways how to automate their sales and marketing funnels

but again it's going to be about you because once in a decade I want you to finally feel

yourself like a main character so my question to you how would you introduce yourself without your name job title place of birth anyone who's willing to share please amazing but it's too long

anyone else okay any ladies who want to share as well all right this was a great example of

Our Edge Over AI: Reasoning, Not Prediction

an exercise showcasing to us our greatest competitive edge with AI because AI is a predictive machine while we are reasoning once but we love to forget about it that's why by

the way the concept of universities is becoming as popular as it never been before because we're trying to delegate our theoretical knowledge to AI, while AI is good in practical stuff.

What I Learned: From Paris and Helsinki to You

So today we're gonna dive deeper into the theory.

I've just recently came from Paris.

Unleash and Slush: Industry Signals

I've been to Unleash. This is a huge HR and AI event where very smart people like Microsoft CEO, CTO, CMO and other CCC something are gathering together and trying to share how the future is going to look like.

I've just came from Helsinki as well, where I've been to Slashin Junction.

What's the need for you?

Saving You Time and Money: Key Takeaways

Instead of spending approximately 2K and 360 hours of your precious time,

I'm just going to share my main takeaways in the next 15 minutes. So I'm not bullshitting you.

Epic Opportunities, Epic Loneliness

Age of AI is an age of epic opportunities and epic loneliness.

The Profit of Unhappiness

And everyone was saying that for the last decades and for the last centuries, we were constantly trained on how to make more money instead of making friends and keeping those

friends why because unhappiness is profitable if you are unhappy you're anxious if you're anxious you are less healthy you're less healthy you spend more pretty logical chain and just to add on top

Layoffs, Anxiety, and Reality Checks

of this iceberg of negativity employers also announced 153 000 job cuts last month pretty bad total layoffs for 2025 have now exceeded 1 million making it only the fifth time this has happened in the last 32 years so just to end it on top of something

How to Stay Employed and Become Irreplaceable

positive if in 2025 you still have a job be grateful because you're a lucky one according to stats 80 % of grits of prestigious schools like MIT or Harvard are jobless the main question how can I keep my job how can I upgrade my job and become irreplaceable.

Career Strategy in the Age of AI

So this framework works magic for most of the situations in life, but with AI you can get a little bit more strategic.

Nowadays we do not have such a thing as a junior or intern position.

Become Senior Fast: Go Cross-Disciplinary

You need to become senior ASAP and go across disciplines. This is how you're going to become irreplaceable.

But

The Effort–Output Gap Is Shrinking

also what is really cool nowadays is that we have the smallest gap of effort and output. That means that the number of multi -million dollar companies consisting this thing of only one person are skyrocketing.

But we also want to be happy, so we want to keep some humans with us, so we need a team.

The Minimum Viable Team: Four Roles

In order to build a successful startup, you do not need a lot of people. Four is more than enough.

Find yourself an engineer who is going to build yourself a structure, system architect who is going to check out that it's logical, AI collaborator who is going to bring it to life, and last but not least, of course, AI ethicist, the person who is going to make sure it's human friendly.

Reality Check: Adoption, Trust, and Bias

Just some stats to make the presentation a little bit more technical.

Developers and AI: Usage and Trust

So 50 % of developers are using AI daily, 30 % trust it completely, and 20 % of people are still trying to demonize it and pretend like it doesn't exist.

So if you are still not in this 50%, guys, you're in trouble.

Beware Overtrust—and the Demonization Trap

But if you are in this 30%, you're in even more trouble because AI is biased and for those 20 % who is trying to say that AI is a demon

because AI makes us number I disagree because for some reason most of my friends who are professionals executives are still managing to become smarter make more money and become more productive with AI how because they know

Interactive Break: Spot the AI

how to ask great questions if we will move forward I want to add some fun so So let's just check out who is the least biased person in this room. This is a poster for her movie. Which one is AI -generated and which one is original?

Any ideas? Nope. Left one, you mean this one? Okay, why you think so?

Great, you're totally right. Let's take one more. This is one of my favorites.

I think I forgot to mention I teach kids about AI. So let's have some fun because I truly believe that adults are the same as kids, just a little bit grown up.

Any ideas? Which one? Why so? Yeah, exactly.

You're right.

Effects and Risks: What AI Changes

Now, as a good song is saying, let's talk about effects.

Data Homogenization and Extremes

The phenomenon of data homogenization is basically the same as our over -dependence on AI.

We are creatures of extremes. We either overestimate it or or underestimated completely, the golden meridian is not given to us by nature.

Bias, Toxicity, and Mismatched Advice

Bias and toxicity. We like to forget that AI is biased.

So, for example, if child LGBT comes from the US, according to stats, the majority of the US population consists of white men in their 60s, and I'm a black woman asking for health advice in my 20s. Quite likely, the answer is not going to be that accurate.

Confidence, Trust, and the Human Mindset

but because of the AI structure it's pretty factual it looks like my friend I'm going to trust it also human extinction aka apocalypses it's kind of extreme but at the same time

my bet is that most of the problems we are facing right now doesn't come due to technological developments but due to poor mindset we have especially young people we are very very irresponsible so if we have one person who is thinking I'm just a drop in an

ocean it's not gonna affect on any other people around me it's not an issue but we if we have the whole society who's thinking the same way we have a trouble

AI is only 50 % sure even if it's 100 % confident so the probability of you trusting a highly confident person like me for example is pretty high I might be bullshitting you for the last 15 minutes and you would not notice about it but But with AI, it's even higher.

Decision-Making Under Uncertainty

Why do we have Barack Obama here? Any ideas?

The 51% Rule of Thumb

People who work in startups might know he has a very cool framework for decision -making.

Yeah, but according to my data, it was like 51. That's why it's pretty cool.

Own the Final Percent

Like if AI is only 50 % sure, that means that this one crucial percent of final decision is still on you and you need to take it responsibly.

Especially it's pretty handy in AI if you work with them because everything is very, very unsure there.

so you cannot be 100 % confident, but 51 is kind of bearable.

Principles Over Tools

Tools change, but principles last. Again, it's impossible to keep up with the rate of change we are having nowadays.

The only thing you can do is to learn.

Here is the QR code for Notion, which is gonna be related to this lecture.

There are gonna be some book recoms, prompt optimizer for ChartGBT, very handy thing, and a lot of interesting stuff, so you can check it out.

Practical Principles for Using AI

some principles you can use ask AI to challenge you and to challenge it back

so for example if I'm preparing for a lecture I'm giving a talk, whatever

I will ask AI to challenge me to ask me to reason to do something AI is unable to do

and also challenge it back if you get an answer from AI

the best practice you can use is to ask it to challenge it from a different perspective

Ask What You Don’t Know

ask about things you do not know

most of the people Well, most of the people who I know and who excel in AI technologies are doing so.

For example, I'm pretty bad in physics. I'm completely dumb in it.

So if I do not understand how something is working, I'm going to ask AI to explain it to me.

Explain, Iterate, Reason

Explain, iterate, and reason. Again, reasoning is a thing which distinguishes us from AI. Because on most of the cognitive benchmarks, we were already surpassed by it. So what is the point of trying to outplay AI in something we completely suck?

I wouldn't say that it was that easy to surpass us, especially keeping in mind the fact that currently we're competing with our attention span with Butterfly.

It wasn't that hard of a battle, let's be objective.

Raising the Ceiling with AI

AI sets the floor and we raise the ceiling

the same way it was with internet at some point. We were using internet as like, oh, I've been to internet, I've bought that on internet.

And currently it's just a part of our daily life. It's the same way it's going to be with AI at some point.

We just need to be prepared for it.

Start with Why: Ethics by Design

Again, as I mentioned before, the main reason we have troubles nowadays is the lack of why.

Not everything we can, we should and must build because usually the upside is so bright that we completely forget about the downside. If you're building something, especially from the ethical side of things, always consider the downside first. No matter how good something is, remember the bad part is more important than the good part.

Program Your Mind: Learn Relentlessly

your mind is programmable so if you do not want someone else to program it do it by yourself again I truly believe that reading is one of the greatest theft of all the times so here are two books which I recommend to everyone no matter

age gender or whatever the first one is more like it's pretty monotonous and historical and the second one completely changed my outlook on algorithms so

again free links to download are going to be Notion oh and if you do not like reading again you can go to Gemini notebook LM with whatever suits you more and ask it to summarize it for you because nowadays most of the people are not reading again it can be your additional competitive edge this is the

Conclusion: Be Creative, Be Smart, Be Human

end of my wonderful keynote again I want you to be creative want to be smart and want to be human thank you very much if you have any questions I'm more than open if you have any interesting sparks for conversations I'm even more open

Thank you.