Introduction

I'm going to talk about what I call my personal AI go -to -market stack. And by that, what I mean is, how do I use AI in my daily work life, which predominantly revolves around marketing?

And this got me thinking.

The AI Boom and Market Shifts

So in the last three years, the world has ultimately been transformed. So ChatGPT came onto the scene about three years ago.

People started playing around, and we got a huge amount of contraction. traction but then in that period there are these companies that didn't exist 11 Labs for generating voice which I don't know if you played around with I mean I've played around with a bit it's almost got to the level where it can create a voice that sounds human -like and sort of you can

maybe kind of distinguish between an actual voice but only just that's a company that has a six billion dollar valuation Cursor for creating kind of AI code generation 29 billion dollars and Fropica, a competitor to OpenAI, £183 billion.

So there are these massive companies that have just come out of nowhere. So I'm trying to get a sense as to what's going on.

What the Data Says: Stripe’s Report

And then digging into things, Stripe has run this report. And I guess what you get a sense of from looking at these numbers is companies are just growing so quickly.

So if you look at some of the top companies that Stripe worked with three years ago, the companies that they're already working with now are growing three times faster.

Lean Teams and Faster MVPs

the teams that are building these companies are much leaner so minimum viable product might have cost 30 to 70 ,000 pounds three years ago it now costs less than 2 ,000 pounds and things have been deployed in in weeks when they would have cost months so clearly there's a lot of change on this

My Personal AI Go-to-Market Stack

front and other people have done presentations on AI coding so I'm not going to get into that but what I am going to talk about is some of the things personally in my stack so to speak that I use that I think have been kind of useful for making me not just be more productive but do more interesting and different work so I'll get into those and the key things I'm going to cover

Voice-to-Text: From Typing to Talking

voice to text so whereas in the past I typed a lot on my computer I'm not particularly good at typing now I use my voice to enter text and I can do that much quicker and I'll kind of show

a few things on that front so I think most of you in the room are using chat GPT there's maybe a few tricks that kind of I've learned along the way to give it kind of more effective results that I can use for content generation I'll go through that and then professional imagery so in my kind of

like past life a few years ago I might have been using stock websites spending a lot of time trying to find different photography to create social media posts and stuff like that quite frustrating but you can now use image generation tools create a lot of content but not all of it's good good quality so what what kind of things do you think about to make it make a good quality and

then lastly I use software such as Uncle Clay for reaching out to people for pulling contacts together and kind of enriching that data and reaching out to people in a semi -personalized

manner so we'll get onto that briefly yeah the first thing I wanted to show briefly is a voice voice -to -text software.

Tools I Use: WhisperFlow and Monologue

So I use a couple of different platforms. I use predominantly one called Whisperflow, which I'll show you in a second, and another one called Monologue.

I'm constantly playing around with these so I'll demonstrate what I can do and then I'd love to open it to the audience and hear a bit about what different people are using.

Live Demo and Learning Corrections

So what I've just done here is I've pressed a key on my computer, I've pressed the function key that activates it and hopefully it should transcribe what I've just written so it seems to have worked which is great the thing that it does that's

quite clever is every time I make a mistake and I correct the mistake it will learn that so the more I use it the better it gets which is useful the thing

is this technology in some capacity has been around for maybe 10 20 years but but it's only now that it's become properly AI -generated that I think it's become particularly useful.

Whispering and Privacy Setup

And one of the things that is quite interesting

is that it should work even when I'm whispering.

Hopefully this will work and not embarrass me. So that's something called WhisperFlow.

It's literally a matter of downloading it. It takes about 10 minutes. it's changing some settings to give it the right privacy setting so it can access your microphone

and off you go i'm currently using another one which i'm experimenting with called monologue this seems to be quicker but i don't know if it's just because i'm early using it but it's

Productivity Gains and Audience Adoption

maybe not quite as good but we can try but i think the big thing for me is that's probably made me in itself three times more productive because as i said as i mentioned i'm not particularly quick at typing, probably make a few mistakes when I'm typing.

Now I can just speak and it will mostly transcribe what I write.

So yeah, there's various different bits of software in this one.

Who in the room, if you don't mind me asking, uses Voice to text software? If you could put your hand up. So quite a few but not all.

Does anyone want to share anything about why they use the one that they do and if they'd recommend it just in case it's kind of useful for the other people in the room anyone got any particular kind of

recommendations they'd like to share okay yeah so that's that's that takes the meeting notes and transcribes it nice yeah so i think on that front there's quite a few things i've used something i use something called granola which i think is that's also quite useful great but yeah so i think

Voice-to-Text Roundup and Recommendations

when it comes to voice to take these are the voice to text these are a few of the different ones whisperflow is the one that i showed you the monologue was the second one that i showed you

there's a company called willow which is also the name of our daughter um which is um currently going for y combinator leading accelerator so maybe one to watch out for the next thing on the

Using ChatGPT for Content Creation

list i was going to show you is this is how i use chat gpt which i appreciate that everyone in this room most people in this room are already familiar with chat gpt but i think when it comes to to creating content, just a little bit of thought can maybe make a big bit of difference.

So one of the things I was gonna show is,

Projects and Context: Keeping Documents Together

I'll just open up ChatGPC, is the project functionality. So you can see here it says new project. What I am going to create is a project and I'm gonna call it MindStone event content.

So that should hopefully create a project. So what a project is, is it keeps your documents and kind of context all in one place because one of the challenges with LLMs and ChatGPT is you might have lots of different conversations

but eventually it forgets some of the stuff that you put. So in a project you can add relevant documents and it can refer to those documents to create content. content.

So what I'm going to think about or what I'm going to use in this example is,

Defining Tone of Voice and Audience

so I might want to create some content for MindStone for this event, but I want to make sure that it is done in a specific way and it reflects a specific tone of voice. So that's a very quick example that I'm just going to have a little play around with.

So MindStone tone of voice.

Make sure the content is appropriate for the audience. The audience is people who are keen to learn about AI, either who are relatively new to AI or have some technical experience as well.

Make sure the content is fun, engaging. Use British English.

Most most people are based in Oxfordshire, include at least one random reference to Taylor Swift.

Creating and Using a Tone-of-Voice Document

So I'm downloading that as a document. Okay, so basically what I've done is I've created what I call a tone of voice document.

Normally, if I did something similar, it would be more extensive.

It might have things like the mission of the company, the company's vision, more more information about the customers they might have context specific information about statistics and facts about the company but I think you get the gist what I'm doing here is creating company

specific information so that when I create content which I'm about to do it can use that and hopefully give me better quality content than if I was just to do it without the context so let's give that a

Prompting for Event Posts and Iteration

try create a linkedin social media post for the next mindstone event in oxford assume that it's on january 26th we have three great speakers speaker one who's going to talk about the future of ai speaker two who's going to talk about interesting lessons learned on ai and speaker who is going to do a panel on AI, add details about the location, make the

social media post really engaging, have a link for people to sign up. Okay so it's

created a post, actually normally what I like to do is ask it so what else do you need to know to create a good post or something like that because there might be context that I haven't given it that could be useful.

Anyone spot any reference to taylor swift i think i can it's maybe not that subtle so the next thing on my list was

Generating Images for Marketing

to talk about image generation so i'm going to show a few different things so i guess the challenge is with image generation so i might want to create an image for the event that we're going to have in january how do you get something that's interesting so if we're just going to chat gpt

and ask it to create an image create an image for the linkedin post about the mindstone ai event that i'm organizing in january don't have any text because we've already got text in the post above so that hopefully you should go ahead and try and create something in the meantime i'm

Exploring Midjourney for Inspiration

going to show a few other things which is midjourney .com so midjourney is another bit of software that I use for image generation there's a few things I like about that so I like about it sorry you can create images you can get images and videos but you can see kind of boards like

the one here of other people's kind of creations and if you click on individual ones this one you can see the prompts that they have used so it's quite good to kind of for getting kind of of inspiration as to kind of what's effective and what's not i personally find the kind of posts

or the kind of images that are created on mid journey more interesting and engaging than you would maybe natively see on some of the in terms of the chat gpt outputs there's quite a lot of

options in terms of personalization so you can see there's a kind of personalized button here and one of the things i've got it to do is like show me kind of different options or show me images that it has generated and then you get a chance to kind of like ones that you do and and it kind of learns from that so there's quite a lot of kind

of a personalization that you can do create an AI post to accompany the

Avoiding AI Visual Clichés

LinkedIn copy for the mind stone event above so one of the challenges that I I found is if you just ask an image generator to create something like create a post around it or create a visual around AI is it's trained on a lot of kind of historical data so it has a very sort of specific image of what AI looks like and it might be there's a sort

of stereo kind of typical vision of kind of AI of kind of robots electronic brains nodes and stuff like that so you kind of get that sort of stuff coming back quite a lot when when you ask it to create images.

So I think sometimes to create effective images, it almost kind of makes sense to take a step back.

So this is what I've done when it comes to the MindStone Oxford events.

Design Direction: Oxford Reimagined

I'm trying to think, well, so what are we kind of representing? So the event is in kind of Oxford, but I'd like to kind of get AI to reinvent it.

And sort of, I've tried to make it, so in this example, I've tried to make it abstract, to use interesting color combinations, and then I've tried to kind of just give it an interesting prompt so like what

Style Prompts and Artistic Influence

about in this case this was actually Max's idea so I've tried to kind of pair it with like a specific artistic style so if you could take Oxford and try and kind of add a bit of kind of Van Gogh -esque to it so maybe let's just try

let's try doing that again does anyone would anyone like to give me a a suggestion in terms of a specific artist and we'll see what it comes up with who's sorry how do i spell that is that right so let's let's see what it comes up with but i think yeah the

fundamental point is that sometime if if they're kind of if the prompt is it's too specific you'll get something that's kind of very literal and generic so taking a kind of step back and actually kind of thinking how can i do this differently and this is where you probably use your influence as

a kind of human rather than just relying on the ai is how can i make this a bit different what can i kind of merge this with to give it some personality and then it can create the interesting output one more thing let's just see if the chat gpt managed to create anything yeah so i think you

can see there so i mean it sort of looks quite impressive but you've probably seen images a bit it like this a lot so it's just I think that's just maybe kind of reinforces what I was trying

Copyright Caveats and New Models

to say about taking a step back Google Gemini yeah I mean it's actually this is a whole kind of like minefield in itself because I think it's probably a kind of a separate debate and I think a lot of these AI companies have trained on data which is kind of questionable in terms of copyright so I think there is like a whole I mean there's various different like lawsuits and things

going on in terms of copyright at the moment so maybe a kind of a bigger kind of conversation to pick up on Google Gemini has just released this new model

Trying Google Gemini’s Image Generator

Gemini 3 Pro and the image generator on it is called nano banana Pro which is quite a funky name so let's just try this create an image of me as a superhero not quite sure how this is going to work so it's not a kind of

particularly extensive photo but let's give it a try so we'll come back to that in a second so the last thing that I'm going to touch on is some software that

Scaling Outreach with Clay

I use called Clay, clay .com.

So a few years ago, if you were a startup or scale up or tech company, you'd probably have a full on sales team managing different kinds of parts of the process.

Some companies maybe still do, but there's software like Clay that allows you to kind of automate huge parts of this process.

So I'm just going to give a quick, quick, quick example of what you can do.

Building a Target List

So if you get onto or log into something like Clay, you'll see something like this. It either by kind of companies or by people you can upload your own contacts so I'm

just going to give a quick kind of example so say I'm promoting in this event I may want to kind of build up a database of contacts to reach out to so

I may start by filtering by country so I think because obviously there's an Oxfordshire I probably realistically are only gonna get people in the United Kingdom and then I guess I can go I can go really narrow so I might say cities

to include I mean I think you can go into town so I might just say Abingdon let's just get people in Abingdon so that's quite an extensive list of people from Abingdon who I could now potentially invite so you can see all

the kind of LinkedIn details of these people here I'm just going to restrict it for the purposes of this to 20 contacts but there were I think 3 ,000 on that list so let's like make a list of those 20 people and then so what kind of

Enrichment and Signals

Clay does, I now have this list of people who I may want to reach out to, but I can get all kinds of additional information. I might, for example, add an enrichment.

A standard one would be, okay, I need the work email. What that's done is it looks at the ...

I've got these contacts, their full name, I've got the company domain, and then it will use various different third -party sources to find their work email.

That's just one example of something that you can do but there's all kinds of different templates examples of how

i've used this in the past is to find people's most recent linkedin posts on ai so because i'm promoting this event about ai to reach out specifically to people who have posted on linkedin about ai you can find events that people have been attending recently because if some people have attended a specific event then they might be interested in attending this event and

Hyper-personalised Messaging with AI

And then a next step on this, so if you click on Use AI, you can sort of hyper -personalise it. I can kind of give it a prompt, something like an introduction of one line, explaining or inviting the person to the MindStone event that I am organising,

referencing relevant information such as their LinkedIn profile location job title or any other information there may be relevant in creating the content so what it will now do is it will kind of it will generate a prompt and it will

then generate content so for each of these people in this database or in this this form here they will get a personalized line inviting them to this event but referencing specific information such as maybe their job role or something they've mentioned in a linkedin post

so yeah take a little bit longer to run this but i just wanted to give a quick introduction to that

Conclusion and Audience Participation

so i'm going to wrap up so that's my kind of like presentation hopefully that gives people a kind of a like a very high level impression of just like some of the things that i'm personally thinking about and when it comes to marketing go to market and in terms of how the world has changed in the last few years and I think that's just a very small kind of high level view of some of the things I'm doing differently.

So I'm shortly going to pass over to Josh who's going to talk about voice agents but if I could get everyone to just have a quick think about anything interesting that they've done in AI, any interesting thing that they've learned because as I mentioned earlier we don't have our third speaker so you collectively will be our kind of third speaker if anyone has anything interesting that they'd like to share with the group at the end. Thank you.