Introduction

Who I Am and Where I’m Coming From

I'm a marketer.

I do marketing for most of my corporate life, which is very crazy to say.

I'm

going to tell you my age now.

I'm working for 16 or 17 years by now.

I've spent 11 years in

corporate world.

And it's important to mention that because I understand very well all the

challenges which are coming together with working in a large organization.

I've worked at Deloitte

and Nike and BET.

And then I moved to startup world and actually helped to grow a big tech

scale up to a unicorn and it's David's Pixar and I have been leading the AI lab

there and that's where I got to know what machine learning is, computer vision

is and today I'm gonna show you how that tool works as well.

Since 2023 I live

here in Switzerland.

I am a big fan of Swiss tech ecosystem and I have been

really trying to engage with the community here because I think I've got

a lot to learn from the technical founders and technical teams over here.

How I Think About AI in Marketing

enough of my chat let me show you a little bit of how I approach the work so when it comes to

marketing and business in general there are four create four different ways you could use AI

everything for planning everything for analysis creative work and the service work and today I'm

going to show you a few demos and I'm just going to freestyle as I promised you and there are going

to be few layers and the things I'm going to show you the first ones are going to be what I call

the ways you could unlock whatever you're doing very very quickly and what

I use and my teams are using and what are the tools out there which help you

Quick Wins: Automating News and Research Updates

very quickly most of you would know already like things like you go to

perplexity you're seeing my screen you're going to perplexity and you're

setting up a weekly email to you send to you and analyze the news who is using

perplexity tasks or GPT tasks agents you see the news and get an RSS feed okay

Okay, great.

If you're not using it,

I see that half of the room is not using that.

It's a really cool thing

for you to not keep reading 20 different sources.

My business is set up in Canton of Schaffhausen

and I want to keep up with the news

and I've been working with the Canton

to figure out the right way

to understand the business updates.

So what we have done,

we've set up this kind of an update

which comes to our mailbox every Monday

and then we know what's happening

and we know the short summary of that

and you could also use this

to build then later on automation to create a newsletter in your tone of voice or do other

things this is available in Gemini in GPT I just like perplexity similar to Marco because it does

a better research so I do prefer use perplexity tasks and it's free and it's I'm not affiliated

with them or in any way but I've just figured out that my Sunrise subscription offers it for free

because I pay for mobile phone so you could also check that if you want if you're Swisscom Sunrise

whatever they offer this kind of things as a package for free which is really

nice because you could pro access pretty much not paying for it the other thing I

Browser Agents for Faster Learning and Monitoring

use kind of a lot is web agents have you heard of those the ones in the browser

as Chrome extensions yeah I see few smiling faces so this one is really cool

and you can build your own ones and I've built few of my own this is a specific

tool which I use called mine studio can you raise a hand if you ever heard of

mine studio okay three of them and one of them is Anna my business partner so

you don't come to you two people okay so let's say I was what I was checking

checking yesterday.

Cloud code remotion video.

I was checking yesterday.

A few of them.

Future of

AI creation.

How to use things.

Okay.

So let's say there is a big video I want to watch or a

tutorial.

And right after that, usually these kind of videos could take anywhere from 15 minutes to

one hour.

Some of the tutorials I watch are three hours.

And I don't know about you, but I have

realized with age, my attention span, or maybe that's not an age and something else, my attention

span is really decreasing.

It's incredibly hard to stay focused for 50 minutes of a tutorial.

So what I do to figure out if a tutorial is good or not, I'm actually running a browser agent from

from Mind Studio called YouTube to Executive Summary.

And while I'm pouring a cup of coffee or a glass of water,

I actually just see the little summary

being generated for me,

and then I could quickly browse it with the eyes

and see if this is something I'd like to use.

And let's see if my internet connection here is performing.

Okay, yeah, there we are.

So it would show me the key insights,

it would explain what the guy is telling in his video,

and then I'll quickly open this summary

for a few videos and see if that's something I want to do and this is the level which is not

requiring any technical skills at all like you could just install this extension and use it on

your own but you could also do is you could go to mine studio and build your own browser agent

and depending on what kind of thing you're working on you might need this for example if you are

scraping the website you're browsing the website and you want to have information organized in a

certain way that's what it could do we have also built recently an agent which

creates the reports automatically based on the data which we provide to it so

this confidential I can show you but very cool one as well in their browser

extensions you could find a lot of things here including the content

repurposing stuff and I would say don't use this because it creates very generic

content so if you see an article and you want to generate a content which is

is really thoughtful and smart.

Don't use browser extensions like this,

because they would generate, not based on your tone of voice,

but they would generate something very AI blurbish.

So if you don't want to have that,

I have a better solution for you in that regard.

How to build an agent yourself?

It's super simple.

First, they have templates, a lot of them

you could reuse on the website.

And some of my favorite ones are everything

related to basic things which I do kind of a lot so for example image generation

stuff is very helpful writing stuff is very helpful but also for me

specifically what is very helpful is this kind of stuff which is track

website changes and if you work in a specific business you would know your

competitors sometimes they change the prices they update the thing so I am a

big fan of not going and checking myself and not nowadays even asking my

my assistant to go to 20 websites and check, oh,

did our competitors change the prices?

You could actually copy -paste this agent,

add your information in here, and it

will do the task for you and give you an update,

for example, every week and send you an email.

And this is that, I would say, at the very basic level,

if we start over here, it's using

GPT as your assistant to write some emails.

The next level is using this kind of tools,

which allow you to really step up the game and your team

to work a little more phasively but that's not like really given you the

thing because how do you actually get your whole team to work in a way which

is super coordinated you do a little more complex tasks so here I'll give you

From Insights to Execution: An End-to-End AI Workflow

another another solution is what we do kind of a lot to analyze the product

which already exists out there so for example i recently started working with a company called

rusk ai what they do is video localization at scale i speak english now and it translates me

simultaneously to italian or german or french and it has one of the best localization capabilities

out there in the market what i would want to do if i walk into the team first i want to know

how exactly the people discuss the product what are the topics of the discussion on reddit or

YouTube or elsewhere so I'd like to have some sort of social monitoring.

The other

things I'd like to do and actually why I was brought in is to help to grow the

business traffic so to make sure that the website gets more visitors.

How to do

that?

Well you first analyze the current landing pages and try to figure out the

new structure for them.

You also grow through all the customer sales calls and

then you have to analyze everything they have discussed with the potential

customers or existing customers and you go through the complaints as well.

That

had already so many steps.

And I want to show you the exact process I went through

yesterday night, working till 3 AM, trying to prepare,

actually, for the meeting today in the morning.

But then I thought, why don't I bring the demo to you guys

and show you how I've done that?

Collecting Market Signals with Scraping and Social Monitoring

So one of the things I do, I use one of the scraping tools.

You can build your own on any time.

I cannot show you the results of actual scraping,

so I'll show you the example of AI Tools Update,

which is still relevant.

What you would see is that the tool like this specific one is called Devy.

It monitors the keywords across the social networks and you could choose which keywords it is.

If you're selling refrigerators, you could check what people say about refrigerators in Switzerland.

I'm now moving flats, so I'm checking a lot the Reddit on relocation companies and moving companies.

And of course, I have a monitoring for some of my clients to see what is happening about the AI tools.

so you would see everything people post and you can actually immediately

comment on that but what I do now is primarily check what's the overall

sentiment and there are tools and I can show you later if you're interested

after after the demo how exactly how exactly I organize the work there so

that's one of the first things I do and automate I would not send anyone to go

to write it and read those things for me or go to YouTube I'll use this tool I'll

I'll export the results.

Deep Research with Manus

Then the other thing which I do is I use Manus, one

of my favorite research tools.

I prefer to Perplexity, actually.

Who has been using Manus AI?

Awesome.

We have four people here who are using Manus.

I do think that Meta has done a very good deal buying them.

If you haven't heard, they bought them in December

for $2 billion.

And Manus doesn't have their own model, per se.

they actually aggregate a bunch of different models

and they create a really cool research interface particularly.

One of the students of my AI boot camps

actually built a whole website using Manos

to show the Swiss education system analytics

that this is the kind of reports it generates for you for the report.

But that's not what I'm after.

What I'm normally after is to analyze creative tech companies

in the space of localization.

And you would see that Manos is providing me

a very detailed description of what it's doing step by step step by step and

then providing me the report with the reddit reviews customer support calls

and then having these bonuses report with analysis of competitors I already

got a lot of data and potentially if I start working with a company to read all

the things they are agents gave me and scrapers gave me I would spend at least

Turning Raw Data into Usable Context with NotebookLM

two weeks just reading the files for that i use a tool called notebook lm i see a lot of notes i

guess a lot of people are using it and i think that one of the very underrated use cases for

notebook alarm is to use it for retrieving this kind of not research data not learning data but

the company data and figuring out what's out there so i've built a demo one to show you here you would

see some of the customer reports researches use cases etc and what i ask you to do you could ask

it to create infographic or report an audio overview i mean all those are great and a little

gimmicky if you're doing it for the business what you actually need to do is imagine you have

someone from the team and ask the questions so what were the customer feedbacks what are the

people complaining about what are the main use cases and it gives you a lot of golden information

not necessarily what the team itself was able to capture but because you scrape

read it and the reviews because you had all the information from the sales team

you had maybe meeting recording calls that all allows you to create the

context then when I have that context what I do next I actually go to their

website and I'm like okay they are not getting the traffic I have checked that

based on the notebook alarm analysis one of the main use cases they have is that

they localize videos for training so there are lots of training companies

there are universities and they come to them and they're like we are Swiss

University and we have everything in German and we want to have everything in

English or Italian or French etc by the way they have plenty of Swiss clients

but this page is not converting it's getting a lot of traffic but not

converting at all so i dig deeper a little bit into that and i'm like hmm why doesn't this work

a benchmark at first is competitors and then i realized that actually this page is not working

very well because of a structure of it but how do you create a new structure very quickly

Rebuilding a Landing Page with AI-Assisted Structure and Design

uh there is a very cool tool for that as well and it's called relieve have you guys have

have ever heard of it.

ReLume, like R -E -L -U -M -E dot I -O.

Generating a Sitemap and Wireframe with Relume

So what you could do is generate a sitemap

based on your project description.

And what it does, right in front of your eyes,

it generates a whole sitemap.

And you already know the background.

You already know the use case.

You already know everything about the potential customer.

You could put that in a prompt.

You can create the master prompt if you'd like with Cloud

or with GPT.

and it generates the map for the web page for you it also generates a wireframe for you and it gives

you ideas of wireframes and one of the big demands nowadays is to work independently and not

necessarily go to the development team or product team to actually design stuff so what i realized

when i was doing this is that a lot of the design elements on the website were kind of outdated and

And what Verloom does, they have a Figma elements library inside.

So what you could do is pretty cool.

You could go in here and let's say choose a specific area like the homepage banner.

And you could choose the headers right from here and decide how you want to do the setup and the design.

I really like this approach because this allows me to create a whole wireframe of the page.

I don't use it for final copy or anything.

I don't create.

they have a bunch of other features like style guide and design it works well if you are

in the beginning of your journey you don't have a style guide and all of those things but it's

not super helpful uh if you already have a business and your style guide and everything

i just find it's a little excessive you could export this to figma you could export this to

to Webflow directly.

What I do is I want to build the website page

without having necessarily to ask the development team

to build that for me.

So what I do is I normally would go to their main page over

here.

I will go into the code mode.

I will get out their key colors, the brand guide colors,

if I had them before and I didn't.

And then what I would do is I would

create a master prompt of an idea of a landing page

based on everything I have seen and the idea which I had was actually I want to

have an interactive page because one of the main things people are not sure

about is what's the ROI if they localize the training so one of the main things

for them is to understand okay if I spent $2 ,000 on localizing the video how

much more people I'm gonna reach or what exactly is this result is gonna be

because it's really unclear if you are in a university or teaching a course.

Drafting a High-Impact Page: ROI Calculator, Demos, and Proof

So I thought that I would build a page, and I'll show you my prompt over here.

It's actually very, very long, you would see.

I've worked on this prompt with Claude to really outline all the details of what I want to see

based on that screenshot of that landing page,

everything I've learned about the persona, their pain points, et cetera.

And then I have decided to rebuild the page, which we have seen,

which was very static as you could see there are no videos nothing over here so I've decided to

create ROI calculator and ROI calculator would allow to say I have I don't know 45 hours of

content my content is in English and I want to translate it to German and Portuguese just because

I want to and I have two formats a screencast and a talk in head slides and it calculates for me

this is mock -up numbers but gives you an idea the traditional cost if I go and

translate that with translators and agencies etc versus working with this

software and then prompts people to start using the tool for free the other

thing I have built is to have for them the specific types of demos for each

types of a main use cases which people mentioned on reddit saying that this is

the kind of a content I'm trying to localize and I'm having a hard time so

So for specifically them, I have built this little element

over here.

And then having pulled out of customer reviews and also sales

calls, the customers which they actually have,

and I put their reviews in here to make sure

that they correspond to the use case of learning.

And with that, this draft is ready.

Next step for me is to go to CTO and be like, dude,

I have built this thing.

can I get an API to make sure that the things get translated over here from

Rusk and then everything is to create the visuals which you would see here

are not yet but that's I guess a whole topic of another demo because I'm

experimenting with called cloud code and remotion to start building interactive

demos and that's next step for me to to do that for for the guys and after that

that, once we align with CTO, we are going to start shipping these pages for each of

the use cases, which are going to be specially customized.

For some of the use cases, that's

going to be calculators.

For some, it's going to be guides.

For some, it would be a more

basic landing page.

Conclusion

But as you could see, just in a matter of few hours, without having

any technical team or any developer, like nowadays, we as marketers and we as business

people can actually go all the way from research and analyzing massive amounts

of data to building a landing page which is 70 % production ready and you can

publish it to your subdomain and see the traffic fine that's it