Introduction: The Butterfly Effect and AI as a Small Input

When you invite us to the Butterfly Effect, the first thing that was on my mind was the chaos theory. So, as a flap of a butterfly wing can trigger a tornado in the other part of the world.

And I think that in my company, where I work in the communication department, in charge for digital communication and events, a small input like AI can trigger a very big change. And the one that we will tell today is one of that. But before starting with our use case that is very different from the one that Dario introduced,

I just wanted to tell the story of the company where I work.

Company Background: Credit Agricole Auto Bank’s Century of Mobility

I work in Seattle Bank. It's Credit Agricole Auto Bank.

The name is pretty new because actually Credit Agricole Auto Bank was born in 2023. But we have a century of legacy because we came from SAVA, the first car financing that was founded in 1925 here in Turin, and with the idea to help people to buy a car.

And since 1925, still now, after 100 years, we still have the same purpose to democratize the mobility. So, we still now support people to buy and drive a car.

The perimeter is different now.

From Local Roots to a Pan-European Presence

We are present in almost all Europe, in 20 countries, and we have a unique business model because it's based on independent multi -brands. So now, we finance cars for 70 different brands partners in all sectors. So if you want to buy a car or if you want to buy a motorcycle, we also cover track, leisure and marine sector.

A Digital, Multi-Brand Model and the Role of Drivalia

So we are not a traditional bank, we are a digital bank. We support car financing and we do it with the art of a start -up. And we are not alone in our travel because we are with Drivalia, is our mobility company, owned 100 % by the bank, and thanks to Drivalia we also give

the opportunity to the people to just drive a car. So we have the electric car sharing, I don't know if here in Turin maybe you know Eplus Share, so with us you can drive a car for one minute, for one week when you are on holiday, you can have a subscription, cars is a very innovative solution, but also we cover the

classical long -term rental with the bank for the people that prefer to buy a car instead of only drive we have the regular car financing I explained that

Innovation Strategy: Sustainability and Open Innovation

story because from that story start our idea to innovate the purpose of the bank is to create everyday mobility solution for a better planet we have a program and product that are based on electric mobility so we wanted to support electric mobility we wanted to be a different bank draw four pillars that are sustainability

of course because if you wanted to be sustainable you should maybe choose to drive electric or electrified but we must innovate and how we innovate we innovate with new project every year but not all only internal we develop this project in collaboration with startups how we do it we do

The Digital Factory and Startup Challenges

it through this pillar, the innovation digitalization, but we have our own open innovation platform that is the Digital Factory. It's led by Alberto Corrotto that is in the audience.

And since the 2020, every year we create a new challenge for the startups. We found new startups to work with us. We do proof of concept.

And I can tell that the first year we have a challenge where we had two startups as winner but now we work at least around 10 startups every

year in um sorry this uh this collaboration is uh very uh profitable also because we are in collaboration with the business incubator of polytechnico di torino e3p and what why we do this because we wanted to accelerate the internal innovation project of the company.

Why Artificial Intelligence Is a Key Scouting Area

The main sector, main area in which we always scout new startup are the one that you can see in the slide and in the first position there is artificial intelligence. The reason why we are here.

Use Case: AI-Driven Christmas Video Production in Communications

I work in communication so I'm not inside of the business project or business processes but also for us introducing AI is very important and this is the reason why we we meet Italian Tech Week to watch

during our one of the Scout session that we usually we usually do and we found a way to create the first video production in AI for our Christmas project of course was challenging because was the first time that we do in a very short time two new videos for christmas without any shooting just ai production and then otillo will tell you better and i can tell you with a high quality in

my opinion with a good cost efficiency it's not only this one the project that in communication we did thanks to the digital factory because we had also the opportunity to work with for example startups here that are based in OGR for ESG measurement about the climate risk

but thanks to the scouting we also found the new startups for up integration or for digital project this is very good for a company because as I say we are not traditional we wanted to work with innovative startups and to find a new way to do the normal business in a different way for example for us in

Two Videos, No Shooting: Human Creativity Powered by AI

communication department, a Christmas video is regular business, normal business, but this year we did it two different videos, one for Seattle Bank and one for Drivalia with the, let me say, human creativity powered by AI. I will let the video speak and then also tell you that

we'll give you the technical part that is better than me.

For a century, we've been moving the the dreams of those who look ahead. At Christmas, every achievement is a gift to be shared.

With every gesture, every choice, we ignite the future you wish for. For a hundred years, we've believed in a Christmas that looks ahead, sustainable, human, and full of light.

And with the hot chocolate. Ways to move, one way to feel close.

I was upset by the number of hands that you decided to put since like the hand is the hardest part. Wow. Okay.

Partner Perspective: TwoWatch’s AI + CGI Production Workflow

Hi, everyone. I'm Ottilio Chiodaero, partnership manager at TwoWatch.

TwoWatch, as Maria said, is a content factory that use AI and CGI technology to create content content like this and this what you have just seen is full AI and CGI generated and that kind

of a product of content allow us to show how this new technology help us to clearly communicate brand key message and to to to build a strong storytelling a strong impact on who enjoyed the

From Brief to Creative: AI as a Brainstorming Partner

content this is the the workflow we used that we usually use we start from the brief of course and And we manage also the creative phase.

In this phase, the AI, it's more like a creative partner. We make brainstorming with the AI, but the vision, the input, and the final output always come from our creative team, of course. So it's just like a partner, not everything on AI and but the really interesting key point of this type of

AI Storyboards, Iteration Without Reshoots, and Post-Production

workflow is the AI storyboard because help us to create a storyboard that it's quite similar to the images like you can see from slide and that in the in the final in the final step we go to animate this help us to show in every stage to partner like sylvia the preview of the content so for every type of change or rework we can regenerate everything without reshooting this is the the best advantage for sure at the end of course the the

the post -production this is these are the main probably reason why this new type of approach is working as Silvia said time and cost efficiency of course

but also creative freedom because we can create everything such as for example the initial scene in the first video the historical one and the last point of course is the total control because as I said you can change regenerate everything

Custom Toolchains: Combining 15–20 AI Systems via APIs

at any stage of the workflow this is how we work we don't use one single AI but 1But we build a custom workflow that we customize depends on the brief we have.

1And more or less, we use between 15 and 20 different AI together through APIs, of course, to get the best result.

Conclusion: Consistency, Control, and Impact

This approach help us to take consistency and the high quality of the of the content I want to end underlying that for us is not goal impact is the goal and AI it's simply a tool that help us to create and produce in a more easily and faster way thank

Thank you.