Introduction

Thanks for being here.

It's my first time as well.

Really excited and really looking forward to spend some time with you.

Please ask questions.

I guess best is at the end of the presentation.

Why Code Is Permissionless Leverage (Naval Ravikant)

So yeah, who of you have read or heard about Naval?

Naval Ravikant?

One hand, two, three.

Okay, great.

Basically, I think he's a very well -known VC guy from the Bay Area who at some point

wrote a lot of interesting stuff on Twitter and somebody wrote a book about it.

One of the most interesting quotes I would say that I find and found is that one here.

1Code is probably the most powerful form of permissionless leverage.

so leverage in the classical way was labor and money so probably if you have

both you're lucky if you don't have both you you're in trouble you need to to ask

somebody but this is where code is coming into the equation as well and

actually code is totally different because all you need is a computer you

don't need anyone's permission that's the the sexy part of of code that's not

not working let me just do it the classical way but yeah personally I have

never written a single line of code so what am I doing here you you might ask

Who I Am and Why I’m Here

From Corporate to Consulting in Dental Tech

him a little bit about myself I was born and raised in in Germany born in

Frankfurt grew up in Munich moved to San Gallen to do my studies in business

Business Administration and Marketing, and then started working at Straumann Group.

I don't know if you know that company.

They are the market leader in dental implantology based in Basel.

I started working there in 2014 and worked there for 10 years, exactly 10 years.

I handed in my notice basically on this day, two years ago, because I thought I have enough.

Corporate is nice and I learned a lot and I'm very grateful for what I've done

in these 10 years but for me it was the time to say goodbye and do something on

my own.

This is as well when I started my own company then in 2025 basically and

that's Vivisco's dental partner that Reggie mentioned before so that's

That's basically a consulting company, I'm helping dental tech companies.

But yeah, I think about me and I think that's important and Reggie mentioned that as well.

I would describe myself as always open and interested in new technology and eager to

try and learn.

I think that's a quality and a character today that's very important.

so always always trying to learn so basically why why did I talk about as

well my background a little bit so in the ten years I've learned a lot about

you know the dental industry I learned a lot about you know what dentists and

dental professionals struggle with I've worked with hundreds of dentists

basically around the world mainly in Europe and the Middle East but in that

In that time I learned a lot and really trying to and I understood as well the issues that they face.

One thing that I was always interested in was software and since basically OpenAI popped up, of course AI as well.

So when I left Strauman I said, you know, I want to do something in software or AI and that's what actually happened.

The Problem in Dental Software—and the Opportunity

So if you think about dental professionals and software vendors in dental, they have both issues and each group has different issues and challenges.

So dentists normally don't understand anything about software.

They don't want to work with software.

They are happy with whatever they have is running and that's it.

On the other side, you have more and more software companies having great pieces of software that they want to sell to dentists.

And this is actually where I saw an opportunity.

So when you think one side of the market has no clue and they don't know anything, they don't know where to look for advice, and the other side wants to sell to this group, I think there was an interesting opening for me.

Mapping a Fragmented Market

I looked into the whole industry and software and dental AI industry then.

So basically started that last year in April, April, May.

I started to basically get a sense of the whole dental AI and software market.

It's very fragmented.

There are really so many tools out there that I basically started to build a map for me.

me.

And this is actually what it looks like today.

So it started with a hundred different software

solutions.

So I had basically an Excel file that I put in, you know, this is the vendor, that's the

software, what's the software doing?

And I was building up this tool and I was talking to some

dentists and they were interested in it.

So that's basically where then I had the idea, hey, why don't

And I put this Excel file somehow into something valuable as well to the whole world.

And basically put it online.

And this is how Dentiware then basically was born.

Dentiware is now a platform that I've built, and we are coming to that in a minute, that's

the interesting part, that I've built where I put all this information so that dental

professionals can find it and the companies can promote their their software a little disclaimer

Building Dentiware with AI (Vibe Coding)

before as well i mean this is basically the old i would call it the old way of product development

the old way the old product development life cycle i mean you have these different stages

of product development ideation product definition design prototyping blah blah you have many people

involved there, many tools used and if you look at this you would think you

need probably in a whole army of people that can actually build something and I

think that's the the beauty of today.

That has changed and that has changed

dramatically.

From Traditional Product Development to an AI-Driven Cycle

So I don't know how many of you know lovable or other vibe coding

coding tools?

Yeah, so I think probably most of you have heard about it and I think that

is opening up a new world.

So basically Lovable as one of these vibe coding tools, so a tool

where you can actually code with just prompting, so with just talking to the tool you can actually

build something they started basically in november 2024 so roughly nine months before i started

working with the tool that tool was on the market and so the development was already ongoing and

that's where i at some point stumbled upon this tool and found it very interesting and for me

that was the first time that i felt empowered to as well think that i can actually do something i

I can actually build a product.

I can do all these lovely things that you can see here on my own.

And that's what I call or what I put up here as my AI product development cycle.

1So basically everything that you've seen before and where you think you probably would need a team of, I don't know, a dozen people to do all this, you can do on your own today.

day you know so my ideation and brainstorming i do in chat gpt i i asked chat gpt about things

that you know i want to do or how how i want to do things then product definition and planning

you can do in chat gpt and i do that in chat gpt together with with lovable designing and

prototyping is mainly in these two tools as well and of course heavily in in lovable then

and validation testing is then fully in in the tool before then deploying it and

launching it with github and and hosting hosting is just a my hosting and I

quickly want to show you you still see perfect because I think I wanted to make

it as practical as possible.

Let me just do one example here.

A Practical Example: Making Sense of a Supabase Email

So that's the email that I got, you see the date, March 24, so a couple of days ago.

That was a final reminder that on April 8th we will be removing blah blah blah blah blah,

whatever it is.

As you know and as I've told you before, I'm not a techie.

I have no clue what this means no clue nothing so what's the natural thing that I do today

I ask JetGPT because I have no clue what what this email and Superbase wants to tell me

I have actually asked JetGPT hey I got an email from Superbase this morning please help me make

sense of it.

Then I just copy the whole email and then the whole thing starts.

And then I've talked basically this whole thing.

I'll just scroll down

very quickly.

But it's basically back and forth.

I ask something, then I get

something back, then I put it into a lovable as well.

I get an answer from

lovable, I put it in here again.

So I have basically a conversation between

chat GPT telling me what I shall do I asked lovable if if that's what lovable

wants to do as well so basically two different AIs talking to each other as

well indirectly because I still want to have let's say me as the human in the

loop but at least I can get sense of what was what was actually the intention

of the email so in the end I was happy to to to change what was the issue and

and actually build it into the platformer.

So that's the whole thing then on the other side.

That's how it looks like in Lovable then.

So you have both sides.

And so me as the entire product development team,

I talk to ChatGPT and Lovable.

And in the end, once I'm done,

I can just click on the little GitHub here

that brings me to my code.

And I can show you that live as well.

so that's the tool how you can then actually deploy the the entire code and

there again now so I have an action in here and I have this little deployment

code here so that then brings my entire code from lovable onto my hosting that's

basically how how it works or at least that's how I think it works because

again I'm not the techie I don't understand everything in detail and very

deep, but I can make sense of it through talking to these different AI

tools.

And actually all of this, so even the the deploy code that I have in here,

that's all written by AI.

So nothing, I have nothing, not a single line of code

I've written myself.

So then let me just quickly go back here.

My AI “Product Team” Tech Stack and Monthly Costs

So yeah, and that's

That's basically my whole, and I call it my daily dose of AI and my tech stack that I

use as my personal product development team.

You see it's roughly 100 US dollars per month.

Some of these tools are invoiced in US dollars, some are invoiced in Swiss francs, but for

example Gemini is included in Google Workspace because I have my email address there as well.

The reason why I use Hostinger, for example, as my hosting tool is basically since I had

another domain already on Hostinger and I have a Hostinger plan for four years.

That was my starting point.

It was like, okay, I have this, so now let's try and make sense of it.

I asked ChatGPT how I can use my existing Hostinger hosting plan to build my website

Is It Worth It? Learning, Traction, and Early ROI

side on it so yeah that's that's how much it is and of course you know you would ask

is it worth it I would say yes it is because if you want to learn you need to invest as well

and you know the funny thing is with my platform even without doing you know direct let's say

outbound sales and marketing about it two of these companies that I have on on my on my platform

actually approached me and wanted to know how they can actually be promoted on the platform.

So this is how I developed them as well, a product actually out of it.

So now I sell as well, you know, you can be a promoted solution on the website.

So I have two companies paying for it, which makes 120 US dollars a month.

So all my costs are covered every month.

So that's the funny part.

So basically, I'm learning a lot.

I'm learning every day with the interactions with the different AI tools that I use.

And I must say it's just a very fun and crazy ride since last August.

But I can only recommend that you don't need to be an expert in anything.

But if you have an idea or if you think something could be valuable as well for the outside world,

I would just encourage you to to start you know trying trying things breaking things trying to build something

Even though you know you might not necessarily make money with it most of these tools

Anyways, you can use as well free of charge because they have normally as well entry and low level plans

Where you don't even need to pay for it.

I think just you know being open and using these

To build something cool

That's something that basically everybody can do.

And yeah, to...

Key Takeaways: You Don’t Need to Be a Coder to Build

Maybe just one question.

Yeah, please.

Yeah.

So just maybe, just before I answer this,

just let me finish with the last slide,

because I think that's...

I just want to close the circle here.

So you remember, never written one line of code, personally.

Personally, that's the email and the info I got from lovable end of last year.

I vibe coded over 170 ,000 lines of code.

That blew my mind.

That literally blew my mind.

I didn't think that I'm able to code, but with these tools that are available nowadays,

nowadays you can actually do anything and that even put me in the top 10 percent of builders

globally co -created it's great it's a great it's really a crazy thought but uh but yeah that's

that's the fun part of of doing something and just you know getting out and trying trying to

build something but yeah thank you for your question back to your question so i think for me

Q&A: Leaving Corporate and Becoming More Entrepreneurial

For me the journey was really, I want to be very open, after 10 years in corporate I was

kind of frustrated as well, because the company was growing, I mean over 10 years we grew

from Strauman was like still a big company in the beginning, it was like 600 million

revenue then grew to 2 .2 billion in basically 2024, so huge cooperation, but with that comes

as well the fact that you know it moves slower there are more people more discussions very

political and that was something that i didn't like and so probably somewhere in me was already

something that where i wanted to you know be more entrepreneurial again because the company was very

entrepreneurial in the beginning and so that's why i decided to leave i handed in my notice without

without having any alternative, basically any option.

At that point, starting something on my own was not necessarily my option number one.

I applied for other jobs in big corporates, but through different interviews and discussions,

I've realized quite quickly that probably that's not what I want to do.

That's not what I'm looking for.

That's not why I left my former company and the former employer.

So then I started talking as well to software companies in the AI, in dental.

And basically they were working on interesting AI stuff.

And since my background is more on the commercial and sales side,

I was talking to them about how I can support them with some topics.

These were American companies.

companies.

They were interested in coming to Europe.

So that's how the whole thing started with founding my own company.

And through then different projects, and already my knowledge at Straumann, and that's why

I mentioned it as well.

So through everything that I've worked in these 10 years, and then the projects I've

run with these clients that I had in the beginning of my journey with my own company, I've realized

that you know there is a need for something like that for for the platform and and uh yeah i think

i would have never expected that this is possible that you can build that on your own without

knowing to code so for me having tools like lovable was really eye -opening and and uh you

know that's i think for so many people that's opening up a new world something where you know

You are enabled to do so much with so little, because basically these tools are for free

or with very little investment.

Yes, please.

Q&A: Building Solo vs. Having Human Co-Founders

Thank you.

So I figure that you are with yourself.

This means one man company is this, right?

Yes.

So my reflection is you are showing a successful outcome of one person doing it all.

and typically the startups so far is just few partners getting together probably with the

enriching experience of having people interacting with each other different points of view and so

on now you are i guess that well i figure that you are lacking this aspect just because you are

talking to ai's which are going to essentially to please you in your direction and not to confront

different opinions that may have from human partners so long story short don't you miss

having human partners as well with you to to validate the ideas that that you are addressing

so far or maybe you are being successful until you don't need them you know now a very valid point

and i think yes and no so i mean what i haven't shown here is of course i talk to people as well

So in my network, I have a lot of former colleagues I talk to.

I can test ideas as well.

But I must say, you know, AI is not only pleasing you.

So it depends on how you ask the questions.

And you can even now put in different characters, how they should talk to you.

And that makes a difference.

And so I think that's very important to know.

AIs are not there to just please you.

you can ask them to be very critical as well and challenge your ideas and that helps a lot

but i totally agree that you know just working on my own being in my uh you know at home and just

you know putting something into generative ai tools would be quite boring and so on that side

yes sometimes you miss people as well that you can you know sit you know right next to you ask

about you know how they would do it on the other side you know there are

advantages and always advantages and disadvantages another advantage is you

know I'm my own boss I can do whatever I want and and you're quite quick with

that as well will I ever you know stay you know the solopreneur and just do it

on my own probably not you know if that grows bigger then you know I you at some

some point probably you need a team and I probably want a team as well but for the time being it's

just fun building I said you know this is not my main business that's that's just that basically

is a fun project if I can develop it into a real business that's great but so far my focus is still

on on you know consulting and and helping these dental tech companies but I must say you know

this has opened up so many doors, you know, especially then, you know, talking about it as

well.

I mean, this is a tremendous, let's say, funnel for me as well.

And new opportunities

open up by by talking about it as well.

Yes, please.

You go first.

Yeah.

Q&A: Monetization—Featured Listings and Lead Generation

Yeah, so just with that, yeah, so that's, I think I briefly talked about it before, so yes, I have an offering, that's mainly on the promotion side,

so they can promote their solutions on my platform, how that looks like is then, if you go to these different categories,

and you can find the featured solutions over here.

So these are then the

solutions that would basically pay me.

And then if you would click

into it, of course for premium they would have additional images,

videos and not only the standard description.

And if we just go back just

to show you, because that goes exactly in the direction of what you think it's...

So I already have this request a demo button and that's exactly the idea as well to be kind of the

top of funnel for these companies to you know because every dental professional visiting

this site is probably interested so if they click that button and they want to learn more about this

the software then that's a real qualified lead and so that's very valuable for these companies.

I think my thought behind it was that everybody is basically the basic profiles

are free of charge because I want to have as well as many as possible.

So what I do is I screen the market, I screen, I'm well connected in the industry on LinkedIn,

So, whenever I see a new solution, I just put it on the platform free of charge.

Because the challenge with these kind of platforms as well, two -sided platforms, is you need

to create the demand, you need to create the traffic.

So for me, the idea was I want to have as many tools, really a comprehensive view of

the entire dental AI and software market in order to attract more visitors, more dental

professionals visiting the website because once I can

really push the traffic and increase traffic then it becomes more interesting

as well for companies to pay for it.

So it's kind of you know it's a little bit

chicken -egg so what do you have first so for me the idea is I have all the

different software solutions out there first and then I hopefully can drive

traffic on the on the website as well and once I have enough traffic then it

And it becomes, again, very interesting for the companies to pay as well for, you know, more advanced profiles.

But again, you know, I'm not really pushing it at this point in time because, yeah, it's still kind of a side gig for me.

But it's a fun side gig.

Yes, please.

Q&A: How the Platform Gets Populated (Manual for Now)

I think my question was going to be how you actually properly...

Yeah, so far it's very manual.

So this is how I started.

it then you know I said I screened different platforms of course and you

know there were in the beginning I not scraped but I looked up as well you know

there are software solutions on g2 as well dental specific software solutions

on g2 so I looked up these and then you have you know on LinkedIn you get a lot

of information since I'm connected very well I see a lot of new solutions

popping up there but yeah it's still manual and definitely this could be an

idea as well at this point and now I have you know I have 650 on the platform

already a list still offline I need to to include them in the next couple of

days and in weeks I still have 150 more to to add to the platform at this point

in the beginning I had the feeling I need to further grow the platform find

find as many as possible.

At this point, it's already became so big that it's the thing that

I wanted to achieve, giving them an overview which they can digest better than just having

all the information spread all over the place.

It's already almost overcrowded by now as well,

because there are so many solutions in these 14 different categories.

So at this point,

I'm not worried anymore about you know if I even have all the solutions I'm

I'm pretty sure there are still hundreds of other solutions out there but I'm

pretty confident that at least you know the most important I but at this time I

already have on the platform yes it's me myself and I and that's that you know

That's how I started and so far it's as well the way I like it.

But as I said, it's not sad that I will always stay on my own and just do it myself.

I'm very open as well.

It really depends.

Some days it's more, some days it's less.

But since it's not really paying me, I need to be very wise with how much time I invest there.

Most of the times it's in the evening hours and at night.

that's the reality of and the weekends um besides you know we have two kids so there's a lot of uh

things to balance but uh but yeah i like it and that's why it's so easy as well to put some time

into it because i i learned so much i can get so much out of this project that's why yeah it's

quite uh quite easy to uh to put a lot of hours into it yes please

Q&A: What Was AI-Made vs. Human-Made?

for creating this platform it was everything via ai and that i also include the imaging the logo

so did you have any part of it that was a little bit like human made um i guess the logo was kind

of human made i asked fiverr so i put a you know uh you know fiverr where you can just ask for

projects you know you get basically it's a the freelancer platform so uh somebody designed the

my logo dentiware for me so i had the idea i just posted it on there because i'm not the expert in

logo design or have adobe so that's why i asked so i paid i think it was 25 dollars for for the

the logo I guess but maybe even that freelancer used AI so I don't know I don't care actually

When to Outsource vs. Accept “Good Enough” AI Output

but yeah I think whatever you are not the expert in just try to outsource it and there are so many

great tools out there as well but you can do a lot with AI but yeah basically everything else

even the images so this one here on the home page where I want to show you know that's a physical

model of a dental clinic that was AI first generated in I think I used ChatGPT

then Gemini and then I put it in here and it changed always changed

a little bit every LLM every model changes a little bit but I think it's

okayish is it perfect no definitely not you know if you would ask a graphic

designer you would definitely get you know a better outcome because you know

the windows here it's not really sharp you know but then again it's like okay

you know how much do you want to put into it if you know and would that

change anything so that's why for me that's a good enough image and all

generated by thank you thank you