Introduction

I am Riccardo Lozzi, founder and CEO of LotzArt.

What LotzArt Is: A Familiar Platform on WhatsApp

So, what is LotzArt? It's a service that you already have on your smartphone and it's one of the tools you use the most and you're familiar most with because we're working via WhatsApp.

So it's a platform that you already have and that you already are familiar with. But I want to speak about the solution and then I want to tell you how AI is integrating in our workflow production and also how it helps us to explore new business.

I saw everyone already have a picture of this slide but just to understand if you scan the QR code you will decide all the presentation on your whatsapp with also my contacts so it's very simple way so take off take out your smartphone please it's it's working very well when I'm with the young people and because they

like to use the smartphone but you can also use of course so let's start how we were born

Why Cultural Experiences Often Fall Short

we identified some problems in cultural field for example i don't know if anyone can recognize in this picture if you go to a museum or you attend an exhibition after big efforts and then you want to have a pleasant experience and then you go there and it's not so pleasant, it's not so interactive, sometimes it's boring even

and you have a white label, you have audio guides, but you don't have a really storytelling, you have just a lot of information, so a lot of contents but not so so not smart and not so interactive another problem is when

you have an experience often you have to download a new app so you go to the museum maybe it's another guide or maybe you have to download a new museum the museum app or you go to an event you have to download a new app or you want want to go to the city you have to download the tourism app so it's every time a new app

that maybe use just once and it's on your smartphone or maybe you do not download or maybe you just use once and then you forget it and so this is the problem we face and we face and what we what we what we thought it was a really simple way so

The LotzArt Solution: Storytelling and Gamification via Chat

using whatsapp to receive some information but also to improve our experience so we develop a new storytelling in which the artwork send you a vocal message via whatsapp and they tell their own story or also for

young people to make more interactive way they can also play and they can we integrate gamification so for example you can have an escape room in a museum or in a library or something else

to speak their own language and to make it more interactive but so now we will talk about ai and

Using AI to Scale Content Production

So this kind of new storytelling, it poses a new challenge to us because we are a small team and when we have some project we have to develop new stories, new games, so new experiences.

So it means we have to produce a lot of content. So

So we use AI as a content accelerator. We use chatGPT and Cloud, for example, for brainstorming, for design together, and for also help us to write the text, the script.

Multilingual Voice Cloning with Human Performance

Then we use 11 Labs, but in a unique way, because we record with an Italian actor, so a human actor of course and then with the Italian production we can put on 11 Labs and with this prototype it will speak in other language with the same tone of voice with the same emotional way because we in 11 Labs I don't know if you if you use it you can put also emotional labels or something like this so we can create emotional labels starting from Italian recording and then

Faster Visuals and Animation for Games

for escape room or gaming we want to use also animation or graphics and so we utilize tools like Firefly, Danway and Nanobanana to make the animation more very accurate and in a very rapid way.

From Production Tool to Knowledge Access on WhatsApp

But we want to push over this so AI is not just a production but also uses WhatsApp as a knowledge access.

LLMS are very helpful, are very amazing and we cannot imagine our lives without them in this now but there is a gap because as you can see sometimes

they don't know the exact answer always sometimes it's what they do is they give you the most possible answer but not always the possible does not always mean correct and so the real gap is vertical knowledge they they can give you a vertical no they don't have a vertical knowledge and so so what we want what we

RAG for Reliable, Vertical Knowledge

want to do is to utilize the documents we have already like for example in a museum we have a catalog we have scientific papers or something like this but interact in a so put this in RAG so retrieval augmented generation and in this case the AI has a vertical knowledge about this and you can

interact with this always as a chat bot and they give you the correct the correct answer, not the most plausible answer.

Beyond Culture: Events and Company Workflows

But we want to go beyond culture, thanks to AI,

because, for example, an event like this one, but maybe with a lot of speakers, a lot of rooms, a very huge program, of course, Chachipiti and Claude or something like this, they will never know about this specific event.

What we want to do is put the program of the event in the RNG and then you can not to see all the program in paper or something like this and you have to check where is your speaker you want to listen or where is etc etc but in this case you just scan the QR code and ask so put the speaker name and you will receive all the information for this

specific event so not for every event that is correlated another one is when you are you're

in a big company for example or you're a new employee and you have to face with something new like a timesheet or ask a reimbursement on some administrative thing and you don't know how to fill it and you have to maybe ask to HR or administrative or something like this

and maybe they don't answer so you're blocked and in this case we can put all the documents in the RIG and then you will just ask what you need and the system will reply you with information also with templates so in a very easy way to fill this kind of paper of bureaucratic challenge that everyone has every day.

What’s Next: Contextual AI Models and a Live Demo

So we are at the start of this path, this new path for AI and so it's very I'm very grateful they asked to talk to me today because we developed in the last month this new AI system so it's the first time I have the chance to speak about it in public but what we want to do is really build

contextual AI models that is very accessible because we have WhatsApp, we we are familiar and it's very accessible. And I prepare also a demo for you.

So this is a new QR code, not the one you had before. Also in my t -shirt is the same.

And you can, for example, you can ask some question to AI about this event, but also about LotsArt, what we do, what are our services and what we want in a very dynamic way.

Conclusion

so let's try and let me know what do you think about it thank you very much